MDS - Didattica

Contents
The program is structured on a tried, tested and consolidated methodology articulated in: > Didactic modules > Design activities > Ex-cathedra lectures

Didactic modules
> Ex-cathedra lectures
Fundamentals and advanced theory lectures on design and management.
Seminars, testimonials and industry specials: encounters to experience the state of the art and the management issues.
> Exercises
Focussed on learning and applying, and the "tools of the job".

Design activities
> Workshops
Formal and distinctive design activities oriented towards the development of innovative product-system concepts based on design briefs. From November to May, 4 main workshops will be held in collaboration with 4 different companies/actors. A workshop takes about three weeks. Two additional short workshops (3 days) will be focussed on specific topics.
> Product-system development laboratory (LSP)
The design activity that takes the workshop concept one step further. Its focuses on applying feasibility evaluation (through QFD tool) and management principles for economical evaluation (through the development of business plan) that support the product-system concepts developed during the concept development phase of the LSP.
> MDS Project work / MDS RoadShow
A 3/4 month project activity during which each student, according to the judgment of the managing board of the Master, will be oriented towards the development of a strategic design project within a specific company as an MDS Project Work, or alternatively within the Poli.design consortium as part of a MDS Road show that focuses on presenting and selling the projects to a panel of companies and/or social actors.

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Per informazioni
Ufficio coordinamento corsi POLI.design – Consorzio del Politecnico di Milano
Via durando 38/a
Tel. +39 02 2399 5911
Fax +39 022399 7217
formazione@polidesign.net
mds@polidesign.net
www.polidesign.net

COME RAGGIUNGERCI

Didactic organization
Student presence is mandatory during the 3 full days per week of didactic lessons and exercises.

To take full advantage of this didactic experience, the faculty further suggest that students dedicate the remaining days to study and to living the Milanese Design experience through the events, seminars and performances offered within the city.

The program is structured on a tried, tested and consolidated methodology articulated in design activities and didactic modules that alternate throughout the entire duration of the master.
The didactic modules consist of lectures, seminars and exercises focusing on the areas of design, strategic design, management, technology and empowerment, and are supplemented and integrated with a series of conferences discussing a multitude of relative themes. The design activities are the characteristic pillars of the master. During the year, students will be fully immersed in three or four thematic workshops and a product-system development laboratory.
Each design activity is conducted in collaboration with design-oriented companies that provide real world business problems that must be solve through the strategic design approach.

It ends with a 3 month project activity during which each student, according to the judgment of the managing board of the Master, will be oriented towards the development of a strategic design project within a specific company as an MDS Project Work.

Design-oriented companies that actively participated in the Master is Strategic Design in the past were: 3M, Alessi, Artemide, Artsana, Benetton, Bticino, Domino, DUNI, Gemeaz-Ticket Restaurant, Gewiss, Illy Caffè, Italtel, L’Oreal, Luceplan, MH-Way, Ocean, Philips, Piaggio, Pirelli. And in particular, the companies that cooperated with MDS during the last edition of the Master and the current one are: Qfree ASA (www.q-free.com), Lorenz S.p.A (www.lorenz.it), Plastitex S.p.A. (www.plastitex.com), Nardi S.p.A. (www.nardispa.com), Sofar Sonear (www.sofarsonear.com), Trend Group S.p.A. (www.trend-vi.com), Panasonic Italia S.p.A. (www.panasonic.it).