Two-days Higher Education Course, dedicated to professionals from all over China, designed and realized by POLI.design in collaboration with CENSIC ASIA LIMITED for SASAC (State-owned Assets Supervision and Administration Commission of the State Council).

Lessons were held on Wednesday, September, 27 and Thursday, September, 28 2017 at POLI.design. The 21 members of the Chinese delegation could discuss issues related to the latest innovations in manufacturing and to the study of brand management.
The training path, in fact, was structured in two parts: on September 27th, a focus was conducted with Patrizia Bolzan, who talked about Industry 4.0 and the Polifactory study case; September 28th, however, was dedicated to the study of the Brand, thanks to the lecture by Prof. Marisa Galbiati, who presented the analysis of some case studies of famous Italian brands and of brand internationalization.
 
The programme ended with a ceremony, during which participants received a certificate issued by POLI.design.
 
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