Brand Extension
Licensing Strategies: from Design to Business
II Edition - in Italian
November 2020


The Specializing Master Brand Extension examines the variables essential of a Licensing project, examining the increasingly stringent relationships with the activities of Brand Extension, Contract and Merchandising. Today's areas and activities are interconnected with a common goal: to seek business growth through the enhancement of the brand in all sectors and product sectors.


The Specializing Master provides the tools to be able to express itself in the field of work, right away, at good professional levels. Students can study the synergistic roles that the marketing and creative sectors of the company perform in the implementation of the most suitable strategies to conceive new types of products and services. In particular, in the concept of Brand-Extension, we will discuss how the project develops, from strategy and organization, to the design and planning of goods to be placed on the market.

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Brand Extension


Tuition and Fees
The Specializing Master costs € 12.000.
For Politecnico di Milano studets, the cost is  € 10.500.
  • project development of products and services
  • strategy
  • organization
  • ideation
  • design of goods to be placed on the market
Teaching Plan
Start: 19 november 2020
End: 31 january 2022
Venue, Via Don Giovanni Verità, 25 - 20158 Milan

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