EARLY BIRD 10% for enrollment in Specializing Masters and Executive Courses starting in the next months
Discover more


DIA Design Intelligence Award

The international academic award for design and innovation in China

8 July 2022

Established in 2015, the Design Intelligence Award (DIA) is an international academic award for design and innovation in China. It is a platform for the evaluation, promotion and cooperation of contemporary innovative design, and an innovative accelerator that turns ideas into wealth for future development. DIA returns to the origin of design with human intelligence, advocates the core value of “Intelligence of Humanity, Wisdomof Life, Fusion of Tech & Art, Brain of Industry”, and plays the role of bringing world-wide creativity to an intelligent future.

The theme of 2022 focuses on “Design Collaboration”. The significance of design collaboration lies in breaking down barriers and establishing a new relationship. 2022 is an extremely special year. After the comprehensive anti-epidemic period, we have entered the post-COVID-19 era of long-term coexistence with the virus. As an interdependent community, human society has reached a consensus. DIA hopes to link designers aroundthe world to explore the collaboration and sustainability in the post-epidemic era through design, so that design can be integrated with science&technology and art in different dimensions such as production, life and ecology, break the barriers of the self, and reconstruct new relationships and networks between human and society, human and industry, human and technology, human and medical care, etc. In this way, different countries, nations and civilizations can develop together and achieve win-win cooperationin mutual respect, and make self-confidence, inclusiveness, interaction and cooperation the core of humanistic spirit, opening a new chapter of wonderful design in the world.


Awards Setting

The Awards are granted to the winners in both the Product Group and Concept Group.

Product Group

  • Gold Award | 2 awards, RMB 1,000,000/award
  • Silver Award | 8 awards, RMB200,000/award

Concept Group

  • Bronze Award | 10 awards, RMB 100,000/award
  • Future Talents Award | 2 awards, RMB 80,000/award
  • Young Talents Award | 8 awards, RMB 30,000/award

In addition, the Honorable Mention Award will be granted to about 300 entries selected from the two groups (the actual number of award winners is subject to the appraisal results).


Participating Entities

Both the Product Group and Concept Group are open to original works fromindividuals, enterprises, universities/colleges and institutions.

Entry Requirement
The Product Group is for design of products that have been commercially available for less than 2 years, or unlaunched products with prototypes or samples provided. It is opento all kinds of design works such as product, software, integrated service, etc.

The Concept Group is for design ideas from all industries and sectors. Cross-border innovations are encouraged and there are no limitations in forms. Entries should represent the future trend, and physical prototype or videos that explain the conceptual ideas indetails are required before the Final Evaluation this year. The DIA Committee observes the right to adjust the group and category of entries.


The selection mechanism of direct application and expert nomination is adoptedintheDIA. Direct applications will be reviewed in the Preliminary Evaluation. Expert nominations, which have been approved by the DIA Committee, will directly enter totheFinal Evaluation. To ensure the impartiality, the experts who nominate the entries shall not serve as the judges of their nominations. The same entry is not allowed to apply in both the Product Group and Concept Group. Participants should register/login via the DIA official website (

Entry Collection Period and Fees
The application system has been open from Apr. 9, 2022 and will close on Jul. 8, 2022 (24:00, UTC+8). Late submissions cannot be accepted. No application fee is charged. The logistic fee, insurance premium, customs duties andother expenses incurred in sending entries should be borne by applicants.



Related competitions


DIA Design Intelligence Award 2024

A new edition of the international competition connecting cultures through design. The open call to people, teams and organizations who have created exceptional, innovative and sustainable design solutions.

Switch2Product 2024

Switch2Product (S2P) is the Innovation Program for researchers and students. It provides an opportunity to share projects, test their robustness, engage with experts in the field, and have access to funds.  

Porada International Design Award 2024

The launch of the international contest 12th edition promoted by Porada Arredi Srl and, under the patronage of ADI, Associazione per il Disegno Industriale. The solid wood bed is the object of the award in 2024.