Design for Kids & Toys
Specializing Master in e-learning
II Edition
January 2020
Sectors

The training course is based on a blended learning model that integrates theoretical training modules in e-learning mode with workshop activities and a project work developed during a professional internship.

Teaching Plan

Start date: January 2020
E-learning modules: from January 2020 to May 2020
Workshops: from June 2020 to July 2020
Internship: from September 2020 to December 2020
End date: December 2020

Theoretical training modules in e-learning mode

 
What is the e-learning mode?
 
Students, using the e-learning platform, attend e-learning didactic modules at a distance. This allows them to independently manage the times and times of use of the educational content with webinars that can be followed live or delayed via the online platform.
The theoretical training modules, delivered in e-learning mode, will cover the following thematic areas:
 
MOD 1_DESIGN STRATEGIC FOR KIDS & TOYS
  • user centered design;
  • ethnography as an approach to meta design research;
  • the strategic approach to innovation in the toy sector;
  • strategic design and design process;
  • the sustainable approach to innovation strategies in the toy industry;
  • from the product to the system produced in the toy.
MOD 2_ HISTORY OF DESIGN FOR KIDS AND TOYS
  • evolutionary stages of the relationship between design and childhood;
  • theories, experiences and cases from the product to the laboratories;
  • New game modes: VideoGames, are not toys, but children and adults play, ethics and regulations, potentials and problems, new jobs.
MOD 3_ BUSINESS, SECTOR AND MARKETS
  • the national and international system of companies in the toy and children's products sector;
  • the transversal sectors (materials and technologies);
  • toys for indoor and outdoor use;
  • the national, European and international market;
  • licensing between content and communication, Assogiocattoli and its system of associated companies;
  • market trends and niches.
MOD 4_ TECHNOLOGIES AND MATERIALS
  • traditional technologies;
  • innovative technologies;
  • traditional materials (wood, plastic materials etc.);
  • innovative materials and new innovation scenarios;
  • relationship between analog and digital.
MOD 5_ REGULATIONS AND SECURITY
  • toy safety and the new Directive 2009/48 / EC;
  • essential safety requirements and harmonized technical standards;
  • markings and warnings;
  • international regulations.
MOD 6_ PEDAGOGY, PSYCHOLOGY, COGNITIVE ERGONOMICS
  • the child and the perception of color;
  • the game and the child: mental and emotional development;
  • physical ergonomics and cognitive ergonomics; role of neuroscience
  • workshops for children, entertainment and training, from play to experience, from creativity to the project, adults and children, analog and digital, tradition and innovation: new skills for a growing sector.
MOD 7_ COMMUNICATION AND DISTRIBUTION
  • communicate the project;
  • communication tools and strategies for kids;
  • distribution and retail channels, scenarios for new distribution;
  • gamification and new professions, communication and service as components of the product system.

Design workshops

The workshops are intensive planning sessions lasting four weeks.

Before the start of the workshops, a introduction week is scheduled with practical exercises in preparation for the development of the projects included in the workshops. The daily commitment may vary from 6 to 8 hours and the program of activities will be sent a month before it starts. Laboratory activities and workshops involve mandatory attendance.
For each of the workshops a project theme chosen by the management will be proposed in collaboration with partner companies and institutions and conducted with the support of experts and designers.
The design session will aim to explore innovation scenarios of "product system" for the world of Kids & Toys, offering participants a path of project development oriented to innovation not only of the product, but also of the size of the service, the communication method and distribution scenarios for national and international markets.

Project work

 
Starting from the skills acquired in the e-learning modules and during the workshops, the candidate will then be able to develop a project work during a 3-month professional internship. During the internship the candidate can independently develop a final project based on the practical experience developed in the internship and the knowledge and interests gained throughout the Master.
 
The Final Project must be delivered in the form of a digital presentation and discussed in an examination session with the presence of the appointed Teaching Committee.
 
Starting from the skills acquired in the e-learning modules and during the workshops, the candidate will then be able to develop a project work during a 3-month professional internship. During the internship the candidate can independently develop a final project based on the practical experience developed in the internship and the knowledge and interests gained throughout the Master.
The Final Project must be delivered in the form of a digital presentation and discussed in an examination session with the presence of the appointed Teaching Committee.

Know more

Design for Kids & Toys

 

Tuition and Fees

Total charges for the Specializing Master are € 10.000,00.

Goals
  • provide methods and tools to coordinate different skills
  • know the safety and regulatory constraints
  • know cultural, cognitive, pedagogical, ludic and ethical objectives
Teaching Plan

The Specializing Master will begin January 2020 and will end December 2020.

Venue
The Master will be held in e-learning mode + 2 workshops in Milan with international companies.

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