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  • Fashion Design
Course

Out of Fashion

Ricontestualizzare la moda, ridefinire il design e la produzione del fashion system

The Course is organized by Connecting Cultures in collaboration with POLI.design

Course

Out of Fashion offers a 360-degree vision on the theme of sustainability in fashion, addressed in all its many aspects: new business models, fibers, organic and synthetic materials and environmental sustainability, technological innovations, traceability of the supply chain, corporate responsibility and workers’ rights, communication and relationship with the consumer, successful case histories.

Faculty

Course Director
Anna Detheridge, Founder and President of Connecting Cultures

 



Faculty

Federica Vacca Scientific Coordinator

Didactics

Frequency

The course consists of six modules of two days each which will be held on Fridays and Saturdays, for a total of 72 hours.

Training objectives

The goal of Out of Fashion is to train key figures who intend to bring the culture of sustainability into their work environments, an indispensable element for competing in the markets of the future. At the end of the course, participants will acquire the knowledge of more efficient production processes, they will be able to orient themselves in the complex context of sustainability and to propose feasible solutions having acquired the know-how to start this vital path.

Didactic Modules

Module 1 – THE CULTURE OF SUSTAINABILITY: NEW BUSINESS MODELS FOR SUSTAINABLE DEVELOPMENT – 18/19 September
Module 2 – SUSTAINABILITY AS A PROCESS: MATERIALS, CHEMISTRY AND PRODUCTION – 16/17 October
Module 3 – ETHICS AND TRANSPARENCY: A COMPETITIVE ADVANTAGE – 13/14 November
Module 4 – DESIGN AFTER DESIGN – 11/12 December
Module 5 – MADE IN ITALY BETWEEN HERITAGE AND INNOVATION – 22/23 January
Module 6 – THE NEW LANGUAGES OF SUSTAINABLE FASHION – 19/20 February
The courses will be delivered mainly in Italian, with the exception of the lessons of foreign teachers which will be in English.

Module 1 – THE CULTURE OF SUSTAINABILITY: NEW BUSINESS MODELS FOR SUSTAINABLE DEVELOPMENT
Can fashion, the most ephemeral of human expressions, play a leading role in proposing new economic models even in the moment of greatest post-Covid 19 crisis? And what role can the Italian Textile and Clothing sector play in the new scenarios of sustainability? The culture of sustainability represents a competitive advantage, not only to improve the efficiency of business and production processes but also as a value element in the context of a financial system increasingly interested in the opportunity for investments in the sectors of sustainability.
The contents treated
Increase in the world population, reduction of the earth’s renewable resources, increase in the economic gap between rich and poor, effects of the reduction of post-Covid 19 markets, pollution and the climate emergency: the paradigm shift cannot be postponed, both globally is local. Sustainability becomes the imperative of the future, to access finance and as a competitive advantage. What changes are looming in the area of ​​sustainability? There is an urgent need to adopt new sustainable business models both in the systemic approach to sustainable finance, and in the search for different priorities such as “inclusive prosperity” that do not only aim at maximizing wealth or short-term returns, but have the objective of developing economic, social and environmental benefits.
The interventions
Desires and Fears in post coronavirus fashion. Return to materials, to the values ​​of knowledge and memory as a guarantee of quality. Sustainability as a way out of fears, as an aspiration towards a different culture of being together: new choices and lifestyles
The systemic approach to sustainability. New sustainable business models: circularity, stakeholders, environmental impact assessment.
Innovation and social impact. What inclusive prosperity mean. New priorities, new aspirations and lifestyles.
The 2030 agenda, climate risk and the responsibility of companies in dealing with finance and investors.

Module 2 – SUSTAINABILITY AS A PROCESS: MATERIALS, CHEMISTRY AND PRODUCTION
There is no single solution: environmental sustainability requires a systemic approach and a sustainable fashion product is such if it is the result of a process that takes into account not only the materials but also the processing, maintenance, cleaning and disposal practices.
The contents treated
The sustainability of materials and processes: fibers, fabrics and raw materials used in the textile industry, their life cycle and the environmental impact of production and processing. Analysis of statistical data on the consumption trends of world demand, dispelling commonplaces about “good” natural fibers and “bad” synthetic fibers.
There are no better fibers than others, indeed they are all necessary to dress 7 billion people today and 9 billion people tomorrow: everything depends on the production method.
The importance of sustainable chemistry and the search for safer substances, process control along the entire supply chain to protect the environment and consumer health. The role of innovation and the materials of the future: biodegradable polyester, biopolymers and biomaterials.
The interventions
Industrial processes and their consequences on the environment and human health. Chemistry as a resource. Process analysis and criticism
Technological innovation to improve the sustainability of production processes: denim, production, washing and dyeing
The role of innovation and the materials of the future: biodegradable polyesters, biopolymers, biomaterials, materials obtained from recycling practices
Exploration on the theme of new sustainable materials, intended as a fundamental resource for the design and birth of new business models

Module 3 – ETHICS AND TRANSPARENCY: A COMPETITIVE ADVANTAGE
Transparent supply chain, eco-sustainable production and CSR activities are value contents for the reputation of the brand that translate into competitive advantages in the relationship with stakeholders and possible investors.
The contents treated
The founding values ​​of sustainable fashion: respect for the environment, people and work through an assumption of responsibility.
The issue of ethics in its complexity: the traceability of the supply chain, the opportunities and risks of blockchain technology, certifications, delocalization and reshoring and the advantages for companies in the post-Covid-19 era, the working conditions of workers and their contracts, the policies adopted by the fast fashion and luxury brands in a context in which the assumption of responsibility is an increasingly unavoidable request.
Case histories of ethical entrepreneurship and social fashion.
The interventions
Traceability of the supply chain, chemical management system and certifications
Blockchain technology: risks and opportunities
Relocation and workers’ rights
CSR and ethical entrepreneurship
Ethical and social fashion

Module 4 – DESIGN AFTER DESIGN
We have entered an era in which design plays its own contextualized role in the post covid-19 era, in the era of climate change, fast fashion and multidisciplinary collaboration.
The contents treated
The fundamental role of design in rethinking priorities within sustainable fashion companies.
The aims of the new design: not only aesthetic result and functionality but also awareness of the duration, maintenance and environmental impact of production. A cultural reversal: from the spasmodic search for the new on which the economy of the fashion system was based to the design of versatile, durable, “zero waste” products.
The affirmation of digital manufacturing technologies and the role of an increasingly large niche of consumers in the creation of new business models alternative to mass production.
The creation of agile business structures based on the concept of network and able to activate on-demand production processes, led by designers and managers aware of new technological opportunities: from the use of intelligent fabrics to parametric 3D printing.
The interventions
Future studies
Waste as a raw material
The open approach and agile methods
Makers and new forms of digital production

Module 5 – MADE IN ITALY BETWEEN HERITAGE AND INNOVATION
Tradition and innovation are two keywords in the culture of sustainable fashion, values ​​that the Made in Italy in its excellence has always represented.
In contrast to the complexity of the current socio-economic structure, characterized by the reduction of times, understood as the speed of access to information, and the progressive increase in “territorial” distances which has in fact changed the relationship between producers and consumers, society contemporary returns to look at local realities with renewed interest, seeking in them stimuli and responses to a model of life and consumption that is no longer satisfactory. We are witnessing, in fact, a renewed interest in those practices and distinctive knowledge of products considered “authentic” that occurs through the rediscovery of traditional processes and the enhancement of cultural capital, which has led to a profoundly different look at the global vs local relationship. .
The contents treated
The module aims to explore the theme of enhancing the Italian manufacturing tradition in the fashion and textile sector through three main thematic areas. The first focuses on the craft component, intended as a specific material culture basin of a territory in which the typical practices of a community become a real “cultural capital” and not just a heritage of memory. The second is oriented to the development of strategies for the enhancement of company archives that have a strategic value for companies in the fashion sector, since they are able to literate the material and production culture through the reproduction of materials and contents within the design practice. The third intends to highlight how the Italian manufacturing sector has been able to enhance its heritage by reinvesting in the development of new artefacts, narratives, projects, goods and services that aim at consolidating identity, differentiation and personalization as a characterizing factor of a renewed Italian district culture.
Optional
Visits to companies that have distinguished themselves in the enhancement of the production district they belong to and in the recovery of the cultural heritage.
The interventions
Craftsmanship and heritage as added value and communication opportunities for a brand.
The vintage
The role of the archives; the example of the Ferré Foundation
How to enhance the corporate heritage with the digitization of the archive
The Italian textile-manufacturing districts that have been able to enhance their heritage.
Overview of the European strategy for the future of SMEs. The virtuous supply chains of the Italian districts.

Module 6 – THE NEW LANGUAGES OF SUSTAINABLE FASHION
Fashion thrives on communication, but sustainable fashion still represents a challenge for the communicator in the face of new scenarios, new value contents that require new languages ​​and new images.
The contents treated
Communication of sustainable fashion: promotion of the quality and beauty of materials and information on its strong value contents. New approaches, new glossary for different marketing strategies. The consumer not as a mere target, but as an active participant and agent of change.
The competitive advantage of conscious fashion brands in the transparent communication of virtuous and ethical practices.
Respect for sources, awareness of the cultural origin of visual languages, the ethics of cultural appropriation and transparency of communication in the places of commerce, in the methods and materials of the retail outlets.
The interventions
Languages and methods of communication of sustainable fashion
Fashion as a communication tool for change and the need for change
Sustainable retail as a communication tool
The ethics of cultural appropriation

Title Released

At the end of the lessons a certificate of attendance to the Out of Fashion Course by Connecting Cultures in collaboration with POLI.design will be issued.

Admission

Requirements

The course is aimed at professionals, managers, emerging entrepreneurs and young workers in the fashion, textile, accessories and retail sectors from functional areas related to product development, design, fashion design, technical design, public relations and communication, marketing. The course is also open to students and new graduates who are highly motivated to study sustainability issues in depth in their curriculum.

Deadlines

Deadline for application Septembre 10th, 2020

Faculty

Course Director
Anna Detheridge, Founder and President of Connecting Cultures

 

Current edition

Faculty

Federica Vacca Scientific Coordinator
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