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  • Interior Design and Architecture

Showroom & Flagship Store

Design for Retail

Become specialists in the design of retail spaces.


The course was created with the aim of reinventing and rethinking the shopping experience, investigating new sales methods, design dynamics, trends and communication that influence the world of showrooms and flagship stores of the third millennium.
Applying a method able to manage the different design phases to identify innovative concepts in line with international trends will be explored the indications coming from the world market, the most significant and ever-expanding and evolving realizations that use the environments as a marketing tool to increase and spread the brand.



Alberto Zanetta Coordinator and Classroom Manager
Luisa Collina Scientific Director


Nadia C.

“What was the Temporary Retail Design course for me? Oxygen! Oxygen for the brain that has begun to work the mind again; the mind that has begun to make relationships between the various topics covered; relationships that have allowed to rekindle the imagination; imagination that has given new life to the passion for this profession! Also interesting is the attempt to bridge that the course tries to connect between school and profession. Definitely a good starting point for future closer links between course and work !

Pietro S.

“I had already attended a high-level training course at two years ago. I therefore jumped at the opportunity to follow another one, the one in Temporary Retail, to be able to relive the same experience and the same emotions. of coordinators, preparation of teachers and direct contact with companies in the sector are just some of the aspects that distinguish these courses, unique of their kind, at national level.”

Lucia S.

” An interesting and constructive course that gave us the opportunity to get in touch with valid professionals and companies in the sector, and to visit renowned locations in Milan on evening tours. The idea of ​​carrying out the workshop phase directly on the spot to be designed was innovative and original, which also gave us the opportunity to showcase our talent.”

Elisa G.

“It was a UNIQUE experience.” Marianna F. “A concentrate of theoretical and design stimuli. The multidisciplinary contributions of the teachers are very interesting, the relationship with companies and the direct knowledge of their materials are precious. The design experience with a real client and a brief to follow was unique . An absolutely exciting course both from a human and professional point of view. Definitely to be repeated.”

Marilisa A.

” An opportunity that did not disappoint expectations … a real full immersion … an experience shared with valid professionals, from teachers to classmates!”

Annalaura M.

” Taking part in the course Temporary Retail Design was a beautiful, interesting and exciting experience. A month, divided into two weeks of course and two weeks of project work, flew by really quickly among the many moments lived in joy and the lessons held by high-level teachers. “

Martina P.

” It was truly a wonderful experience , it opened up horizons to me different from those I knew and allowed me to meet exceptional people! I hope to be able, in the future, to participate in other courses to perfect my skills.”


Training objectives

The training objectives of the course are:

  • Understand and manage the problems of designing a showroom, considering the environments, equipment and furnishings in a context where customers are increasingly attentive, prepared and demanding;
  • Manage the design process from the definition of the project brief to the development of the concept up to the evaluation of the businesplan and the realization costs;
  • Identify the dynamics that govern the relationship between the client and the designer and how to identify the drivers to generate a “performing” structure.

Didactic Plan

Structure of the course

The course is developed in a theoretical-practical module of 60 hours of lectures and exercises and a final project work where the participants will be divided into groups lasting 60 hours that will allow students to express the design and creative skills acquired by comparing and putting themselves to the test through a stimulating design challenge.

Contact with companies, the market and professional operators

The collaboration with specialized companies will allow participants to have a constant relationship with the realities operating in the sector.

The research and application results developed in the final project work will be previewed to the Media and Academic Sponsors, and as part of any initiatives organized by

Educational tour

The educational path is completed by guided tours by teachers during lesson times in innovative locations and showrooms, to directly investigate the characteristics, functions, design solutions and transformations taking place in this market. Participants will also be advised to visit itineraries of educational value to be carried out independently.

Frequency mode

Based on their availability of time, professional interests and knowledge of design programs, candidates can choose whether to participate only in theoretical lessons or to enroll in the entire training course.
The first part of the course (frontal lessons) can be attended not only by designers but also by entrepreneurs and managers; the project work is dedicated to designers and to those who have suitable complementary skills (marketing, communication, digital)

The choice must be communicated to the Training Office at the same time as the registration request.

Didactic Modules

Through the learning by doing method the course deals with the following topics:

  • Design approach for retail
  • Case histories for new fashion showrooms
  • Case Histories: showroom for furniture
  • Case history: Deus Ex Machina
  • Communication and corporate identity
  • Strategic design for retail
  • Design Technology
  • Lighting for sales spaces: light sources, products and applications
  • The design of retail spaces: from the business plan to the attention to detail
  • Marketing and communication strategies
  • Project organisation and methodological approach
  • Materials
  • History and evolution of the store
  • National and international market scenarios
  • Visual merchandising
  • National and international market trends and scenarios
  • Project work
  • Color
  • Fittings

Title Released

At the end of the Higher Education Course will be issued an attendance certificate in “Showroom & Flagship Store – Design for Retail” and Open Badge by

Employment Opportunities

The course aims to compare all the players in the retail world in the classroom: managers, designers and companies. Participants will acquire innovative content and develop practical solutions to deepen their specific preparation.



Admission to the course is limited to a select number of participants and is subject to a selection process that will be carried out via a direct interview with the teachers who will run the course.

There are no special requirements. Students must be able to do research and rework, passion, curiosity, enthusiasm and participation.


Deatline for application: May 4th, 2020


The course costs € 800,00 + VAT (22%) for the entire course or € 500,00 + VAT (22%) for theoretical lessons.

The following financial aid are available:

  • Former students 15% exemption to be applied on the participation fee of the entire course;
  • Students enrolled at the Politecnico di Milano and new graduates for less than a year: 15% exemption to be applied to the participation fee of the entire course;
  • For Candidates who will give evidence of having received a DEM / Invitation from one of the partner companies exemption of 15% to be applied on the participation fee of the entire course;
  • 20% exemption on the second employee who enrolls in the same course as long as the payment is made by the company for both.


Current edition


Alberto Zanetta Coordinator and Classroom Manager
Luisa Collina Scientific Director