Design for Kids & Toys

V Edition


The training course is structured in a Basic Course composed by e-learning modules + project work

The student, using the e-learning platform, will attend remotely all the theoretical modules of the Basic Course. This allows them to independently manage the time and fruition times of the didactic contents.
Starting with the skills the student will then be able to independently develop a project work. The project work aims to put into practice, the theoretical contents acquired through the realization of a project based on a brief proposed by directors of the course or on a topic chosen by the candidate (in line with personal interests and specific skills, or linked to an occupational activity course).
The Project work will be delivered in the form of a digital presentation.
The theoretical training modules cover the following areas:
  • Strategic design for Kids & Toys: user centered design; ethnography as an approach to meta-project research; strategic approach to innovation in the toy industry; strategic design and project process; sustainable approach to toy innovation strategies; from the product to the product system in the toy frame;
  • Toy Design History: evolutionary steps of the relation between design and toy; experiences and cases (from Munari to Giovannoni);
  • Companies, sectors and markets: international and national system of the companies working in the industry of toys and products for childhood; transversal industries (materials and technology); indoor and outdoor toys; national, European and international markets; Assogiocattoli and its system of associated enterprises; trends and market niches;
  • Technologies & Materials: traditional technologies; innovative technologies; traditional materials (wood, plastics, etc.); innovative materials and new innovation scenarios;
  • Security and Regulations: toy safety and the new Directive 2009/48/CE; essential safety requirements and harmonized technical standards; marking and warning;
  • Pediatrics, Pedagogy, Psychology, Cognitive ergonomics: kids and colours perception; toy and kid: mental and emotional development; physical ergonomics and cognitive ergonomics;
  • Ethics and Child rights: the project of the Children's Rights Park; ethics of the project and innovation for the toy; from 16 values at the International Poster of Kids and Toy Design;
  • Selling and communication of toy: communicating the project; tools and strategies to communicate the project; distribution channels; scenarios for a new distribution; communication and service as components of the toy product system.
  • Project work: students can take advantage of up to 4 hours of coaching (4 design reviews) remotely by teachers of the faculty of the course through this discussion forum on e-learning platform.
The theoretical modules will be in English (excluding some insights that are provided in the original language (Italian) and will not be translated), and will be disbursed in the form of e-learning.
This mode requires that each student has the opportunity to access a restricted area of the e-learning platform of the course, where you can view the contents of individual classes, see the extra contributions and complete the tests or exercises.
Each learning module includes an evaluation by a test that will be considered passed with a minimum rating of 60/100.
In addition to the Basic course the board of the course will organize one or more optional workshops.
The workshops are intensive practical sessions lasting two weeks with mandatory attendance.
The daily commitment will vary from 6 to 8 hours and the program of activities will be sent a month before it starts for students of the course, which will decide to participate by paying a registration fee.
As part of the planning workshops will be offered to participants in a project theme chosen by the board of the course in cooperation with partners and sponsors and conducted with the support of experts and designers.
The course have a duration of 200 hours; formed by 120 hours of theoretical course, two main workshops of 40 hours each.
The theoretical modules of the Basic Course will be in English and the design workshops will be held in English or in Italian depending on the composition of the classroom and the partners concerned.

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Design for Kids & Toys


Training Office 
Via Durando 38/a Milano
Tel. +39 02 2399 5864
Tel. +39 02 2399 5911
Tel. +39 02 2399 7208
Fax +39 02 2399 5970




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