Strategic Design
Building new businesses and strategies through design
XXI Edition
October 14, 2019

“We believe that being a strategic designer means to challenge yourself, to be self-centered, to get consciousness about your limits and your strengths. Being a strategic designer depends by your attitude…this is why we aim to build it by our coaching professionals and the activities they run.”


Coach: Daniela Terrile

PCC ICF Coach – PNL Master practitioner, Systemic Coaching


Dr Daniela Terrile

Daniela keeps coaching methodology on focusing on strengths and weaknesses of students, empowering them to face fears and improve their style. Daniela is thriving when coaching, respecting and adapting to their preferences; she keeps an eye on research to improve her understanding of students' needs, reveal insights, and inspire innovative solutions.Daniela is inspired by people; she strongly believes that all students have insights and internal resources to be effective and resilient. Coaching is not about the form or fixing you; coaching is enhancing your potential, to gain your place in society, and be what you deserve and dream to be.

The course uses empowerment to increase the degree of autonomy and self-determination of all students in order to enable them to represent their interests in a responsible and self-determined way.

Purpose of the empowerment approach is to support students to overcome their sense of powerlessness and lack of influence, and to recognize and eventually to use their resources and chances in a community where we will work through art of hosting techniques, peer to peer exercises, applied improvisation, target systemic constellation and Theory U.

The course employs a mapping thinking approach to support students to embrace challenges and persist in the face of setbacks and learn from criticism. No teachers, no professors, only peer to peer approach; we will be inspired by Bert Hellinger, design thinking, systemic thinking, Grow Model and DISC coaching.

The course incorporates basic notion of coaching, start-up empowering via systemic management constellation to prepare students to align their skills to their future professional career. The course deals with issues ranging from how to find and experience meaning-making in work to how to network and get an interview. The course will include shadowing exercises, role-playing, previous participants' guest speakers, individual and group coaching. Small group dialogue (art of hosting and world café) will be held in regular sections comprised of a group of student peers, all managing their transition from university to first career.


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Strategic Design


Tuition and Fees
The total cost is € 14.500 per student.
For Politecnico di Milano students, € 13.000.
  • develop the capabilities and management of the product system
  • develop problem solving skills
  • managing complexity by integrating resources and actors into an innovative design process
  • acquire multimedia tools
  • develop and improve the ability to innovate the characteristics of the product systems
Teaching Plan

The Specializing Master will begin in October 2019 and will end in January 2021.


Lessons will be held at, via Durando 38/A.

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