Design Thinking and Business Innovation - The Italian Experience Course

Course

Design Thinking and Business Innovation – The Italian Experience Course

The Design Thinking and Business Innovation – The Italian Experience course, organized in Puebla (Mexico) by POLI.design for IESDE, Instituto de Estudios Superiores en Dirección de Empresas de México, with the collaboration of Pulso Design Driven Innovation and Brodmann 52 ended on June 3rd, 2017.

Under the guidance of Politecnico di Milano Professors Cabirio Cautela and Marzia Mortati, for three weeks the 18 participants had the opportunity to work intensively and to deepen the knowledge of methodologies and tools of the Design Thinking – Politecnico model – within the field of operational management of the enterprises, for the development of new corporate products and services.

The course, aimed at Mexican business executives and professionals, has been structured so as to alternate lessons and practical exercises: a first phase was devoted to the definition of the main theoretical concepts of the subject; a second phase has allowed participants, with the distance coaching of the professors, to work individually on their assigned projects and to apply firsthand the concepts learned; finally, a third phase was specifically devoted to projectworks and to the realization of prototypes.

The Design Thinking and Business Innovation – The Italian Experience course marks the beginning of the collaboration between POLI.design, IESDE, Pulso Design Driven Innovation and Brodmann 52, which will shortly launch other business training courses in Mexico dedicated to the different fields of application of Design.