International Executive Master in Design Strategy and System Innovation
First Level Specializing Master
III Edition - In collaboration with LanTao Culture Beijing
March 2020

The course will be held in English.
The Master in Design Strategy and Innovation System takes place in China and Italy. The theoretical and methodological lessons take place mainly in China, whereas workshops and immersive experiences to understand the Italian design system take place at the Politecnico di Milano. Lectures, experiences and exercises, workshops and case study presentations, are designed to increase
participants' approach to systemic project. The course will be critical, training, and professionalizing it will deal interdisciplinary and methodologically with the complexity of the project, at different levels and in different contexts.
The teaching modules are:
  • Strategic Design;
  • Experience Design;
  • Business Innovation;
  • Service design;
  • Visual storytelling;
  • Branding;
  • Strategic Marketing;
  • Art Direction;
  • Future studies;
  • Product design;
  • Design driven innovation;
  • Social and digital media;
  • Art and Design;
  • Design Thinking;
  • Entrepreneurship;
  • Milano Design System;
  • Workshop;
  • Progetto di ricerca.

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International Executive Master in Design Strategy and System Innovation


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