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VANS by POLIMI DESIGN SYSTEM

Thanks to the collaboration between the School of Design of the Politecnico of Milano and VANS emerged FLOW

The project is dedicated to the customization of VANS products and also includes experimental workshops at the VANS Customs Lab in Milan, open to the public with the active supervision of some designers of the Politecnico di Milano.

The first two weeks of FLOW, the project that started on September 25th and will last until the end of the year, has just ended. The project born thanks to the collaboration between the School of Design of Politecnico di Milano and VANS.

Over the past 14 days the event has filled the creative Customs Lab in the VANS Store in Milan in Corso Buenos Aires. During the weekends there was a series of workshops guided and organised by the designers who created the project, and during the week there was a fixed costuming station where various garments were customised and shared.

In fact, thanks to FLOW, it’s possible to customize VANS shoes, t-shirts and sweatshirts according to one’s style and personality, with three different kits that can give everyone the opportunity to show their flow on the garments in a simple and always different way, even at home.

The project concludes an initiative that began in May and involved selected students from all the Bachelor and Master degree courses of the School of Design of the Politecnico of Milan in a month-long workshop, part of the Passion in Action program of the Politecnico.

Divided into multidisciplinary groups, the students, future designers, collaborated on the creation of unique and original concepts to be presented to VANS in order to create a product kit/system, which would facilitate and democratize the customization of the brand’s products as well as the design of an in-store experience, where the kit would be presented and made to try on to the public. At the end of the month of work, a mixed jury composed of professors from the Politecnico of Milan and the VANS EMEA marketing team selected four winning projects.

From June and for the following three months, the students of the four winning projects gave life to FLOW, a unique and multidisciplinary experience that combined the different fields of design project, namely industrial product design, interior design, communication design and fashion design. Starting from the idea that every VANS shoe, t-shirt or sweatshirt is unique, as well as the person who wears it, integrating the best ideas that emerged in the workshop, the final concept was developed to interpret and represent the uniqueness and the continuous evolution of each identity through an accessible customization system. If every personality is not static but rich in colors and nuances, VANS garments must be too, and with them the wearer must be able to express himself in the most fluid and iconic way possible.

Specifically, three personalization kits have been developed, differentiated by difficulty: Basic, Intermediate, Pro. Three different techniques for a single purpose: to allow the customer to express himself in the most original way possible and ensure that no garment is the same as another, but as original as the VANS personality. The three kits are designed to be used both at home, independently, and in store. At home, with the basic kit you can use a mix of markers and blending to create a tie-dye effect on your shoes, or you can choose to transfer a marbled texture quickly and easily with the thermo-transfer of the intermediate kit. If you prefer the in-store experience, Politecnico designers will be on hand to support users in customizing their products with foam and color in order to create unique wearable textures.
The in-store event includes customization sessions of about half an hour and has a maximum capacity of 4 participants at the same time (excluding companions). During the workshops you will have the opportunity to customize for free the VANS garments you already own, or buy new ones and customize them. For those who can not book the appointment, you can pick up one of the kits directly in the store, follow the instructions and customize your favorite clothes directly from home.
Visit the website for more information about the event.
To participate and try this new experience together with the flow of designers of the Milan Polytechnic in the VANS Store in Corso Buenos Aires you need to register at the following link.
Project coordinated by Professors Venanzio Arquilla, Giulia Gerosa and Umberto Tolino with the support of Angela Mazzotta, Marco Valli and Martino Zinzone.
Operational coordination of the project: Mariapaola Gentile, Sara Andreani, Dorotea Anfossi, Giulia Mauri.
Selected projects by: Mariapaola Gentile, Sara Andreani, Dorotea Anfossi, Chiara Surace, Fabiana Marino, Giulia Mauri, Carlotta Salvatori, Matteo Rizzuto, Syria Rota, Marco Zagaria, Eleonora Campana, Sofia Amato, Mariella Cappelletto, Qi Han, Yan Huang, Luigi Di Gennaro, Alice Jeanne Félicité Dufour.
Workshop participants: Mariapaola Gentile, Sara Andreani, Dorotea Anfossi, Chiara Surace, Fabiana Marino, Giulia Mauri, Carlotta Salvatori, Matteo Rizzuto, Syria Rota, Marco Zagaria, Eleonora Campana, Sofia Amato, Mariella Cappelletto, Qi Han, Luigi Di Gennaro, Alice Jeanne Félicité Dufour, Chiara Barberi, Laura Schofield, Matteo Piazzalunga, Rebecca Limonta, Thomas Ghilardotti, Benedetta Giugni, Mariia Riabenkova, Lorenzo Crippa, Lucrezia Noseda, Stefano Magri, Chiara Poma, Ilaria Greco, Parvin Mohammadi Masoudi, Domenico Vitale, Yan Huang, Gloria Perugini, Jahnavi Ramesh Bhat, Katon Ageng Rezkita, Alessandro Mongardi.

 

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