{"id":150660,"date":"2026-02-03T15:08:42","date_gmt":"2026-02-03T15:08:42","guid":{"rendered":"https:\/\/www.polidesign.net\/?post_type=eventi&#038;p=150660"},"modified":"2026-02-20T09:33:49","modified_gmt":"2026-02-20T09:33:49","slug":"neuroscience-and-architecture-conference-feb-20-21","status":"publish","type":"eventi","link":"https:\/\/www.polidesign.net\/en\/events\/neuroscience-and-architecture-conference-feb-20-21\/","title":{"rendered":"Neuroscience and Architecture Conference Feb 20\/21"},"featured_media":150815,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neuroscience and Architecture Conference Feb 20\/21 &bull; POLI.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/en\/events\/neuroscience-and-architecture-conference-feb-20-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuroscience and Architecture Conference Feb 20\/21 &bull; POLI.design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.polidesign.net\/en\/events\/neuroscience-and-architecture-conference-feb-20-21\/\" \/>\n<meta property=\"og:site_name\" content=\"POLI.design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/polidesignmilano\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T09:33:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2026\/02\/533d5734-69be-4982-9a76-43eea514db40.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@POLI_design\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#organization\",\"name\":\"POLI.design\",\"url\":\"https:\/\/www.polidesign.net\/it\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/polidesignmilano\",\"https:\/\/www.instagram.com\/polidesign\/\",\"https:\/\/www.linkedin.com\/company\/polidesign-milano\",\"https:\/\/www.youtube.com\/user\/POLIdesign\",\"https:\/\/twitter.com\/POLI_design\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/10\/Logo-Polidesign-14.svg\",\"width\":182,\"height\":36,\"caption\":\"POLI.design\"},\"image\":{\"@id\":\"https:\/\/www.polidesign.net\/it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#website\",\"url\":\"https:\/\/www.polidesign.net\/it\/\",\"name\":\"POLI.design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.polidesign.net\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.polidesign.net\/it\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.polidesign.net\/en\/events\/neuroscience-and-architecture-conference-feb-20-21\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2026\/02\/533d5734-69be-4982-9a76-43eea514db40.jpg\",\"width\":800,\"height\":800,\"caption\":\"Neuroscience\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.polidesign.net\/en\/events\/neuroscience-and-architecture-conference-feb-20-21\/#webpage\",\"url\":\"https:\/\/www.polidesign.net\/en\/events\/neuroscience-and-architecture-conference-feb-20-21\/\",\"name\":\"Neuroscience and Architecture Conference Feb 20\/21 &bull; POLI.design\",\"isPartOf\":{\"@id\":\"https:\/\/www.polidesign.net\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.polidesign.net\/en\/events\/neuroscience-and-architecture-conference-feb-20-21\/#primaryimage\"},\"datePublished\":\"2026-02-03T15:08:42+00:00\",\"dateModified\":\"2026-02-20T09:33:49+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.polidesign.net\/en\/events\/neuroscience-and-architecture-conference-feb-20-21\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","acf":{"tipologia_evento":false,"relazioni":{"relazioni":{"corso":"","area_formazione":false,"tipologia_formazione":false,"settore":false,"tags_poli":false,"ways_of_innovation":false,"alumni":false,"people":""}},"cover_title":"Neuroscience and Architecture","cover_subTitle":"","cover_abstract":"<p>Don\u2019t miss the conference on February 20th and 21st. Discover more about the preeminent speakers and key themes below.<\/p>\n","cover_image":{"ID":150815,"id":150815,"title":"Neuroscience","filename":"533d5734-69be-4982-9a76-43eea514db40.jpg","filesize":22146,"url":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2026\/02\/533d5734-69be-4982-9a76-43eea514db40.jpg","link":"https:\/\/www.polidesign.net\/en\/events\/neuroscience-and-architecture-conference-feb-20-21\/attachment\/533d5734-69be-4982-9a76-43eea514db40\/","alt":"Neuroscience","author":"8333","description":"","caption":"","name":"533d5734-69be-4982-9a76-43eea514db40","status":"inherit","uploaded_to":150660,"date":"2026-02-04 17:38:56","modified":"2026-02-04 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Title + Text","numero_di_colonne":"1","content":{"occhiello":"","title":"","title_style":"normal","text":"<h2>Five Keywords to Design for Humans: Embodiment, Emotion, Atmosphere, Attunement, and Memory<\/h2>\n<p>On February 20th and 21st, <em>Neuroscience and Architecture<\/em> brings together neuroscience, architecture, design, and human sciences at the Bovisa Durando Campus.<br \/>\nPromoted by POLI.design and ANFA Italy, the conference marks the opening of the third edition of the Executive Course in <em>Neuroscience and Design<\/em>, directed by Davide Ruzzon, who also introduces and coordinates the twoday\u2011day program.<\/p>\n<p>The event focuses on the perceptual, bodily, and emotional experience of the built environment and explores five key concepts for human-\u2011centered design: <strong>Embodiment, Emotion, Atmosphere, Attunement, and Memory<\/strong>.<br \/>\nThe opening session includes a short introductory address by <strong>Sergei Gepshtein<\/strong>, President of ANFA, connecting remotely from San Diego.<\/p>\n<p>Below you can find the full conference schedule.<\/p>\n<h3><\/h3>\n<h3>February 20th<\/h3>\n<p><strong>9:00 AM \u2013 6:30 PM (CET) | Bovisa Durando Campus, Room B2.3.4<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>9:00 AM &#8211; 9:30 AM<\/p>\n<h4><strong>Opening<\/strong><\/h4>\n<p><strong>Chair: <\/strong>Davide Ruzzon (Scientific Director, Executive Course in Neuroscience and Design)<\/p>\n<p><strong>Speaker<\/strong><\/p>\n<p>Sergei Gepshtein (President, ANFA &#8211; San Diego)<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>9:30 AM &#8211; 1:00 PM<\/p>\n<h4><strong>Embodiment and Emotions<\/strong><\/h4>\n<p>The role of the body and emotions in spatial experience \u2014 how spatial configurations activate bodily engagement during navigation, and how forms and materials can evoke emotional memories.<\/p>\n<p><strong>Chair: <\/strong>Miriam D\u2019Ignazio (Architect &#8211; ANFA Italy)<\/p>\n<p><strong>Speakers<\/strong><\/p>\n<ul>\n<li>Cinzia Di Dio (Neuropsychologist &#8211; Universit\u00e0 Cattolica Sacro Cuore di Milano)<\/li>\n<li>Vittorio Gallese (Neuroscientist &#8211; Parma University)<\/li>\n<li>Isabella Pasqualini (Architect &#8211; HSLU, Lucerne School of Design Film and Art)<\/li>\n<li>Andrea Pinotti (Philosopher &#8211; Universit\u00e0 Statale di Milano)<\/li>\n<li>Riccardo Viale (Behavioral Scientist and\u00a0epistemologist\u00a0\u2013 Universit\u00e0 degli Studi di Milano-Bicocca\u00a0\/ LUISS, Roma)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>2:30 PM &#8211; 6:30 PM<\/p>\n<h4><strong>Atmosphere and Attunement<\/strong><\/h4>\n<p>How atmospheres emerge from the interaction of geometry, materials, light, and sound, and how design aligns with users\u2019 perceptual and cognitive expectations.<\/p>\n<p><strong>Chair: <\/strong>Ludovica Gregori (Architect &#8211; ANFA Italy)<\/p>\n<p><strong>Speakers<\/strong><\/p>\n<ul>\n<li>Renato Bocchi (Architect &#8211; IUAV Venezia)<\/li>\n<li>Elisabetta Canepa (Architect, PhD &#8211; Universit\u00e0 di Genova)<\/li>\n<li>Tiziana Proietti (Architect and Professor &#8211; Oklahoma University)<\/li>\n<li>Sarah Robinson (Architect and philosopher &#8211; Pavia)<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>February 21st<\/strong><\/h3>\n<p><strong>9:00 AM \u2013 1:30 PM (CET) | Bovisa Durando Campus, Room B2.01<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>9:00 AM &#8211; 12.30 PM<\/p>\n<h4><strong>A Design for Humans: Memory and Place\u2011Making<\/strong><\/h4>\n<p>Memory as a key dimension in architectural and urban design.<\/p>\n<p><strong>Chair: <\/strong>Redon Softa (Architect &#8211; ANFA Italy)<\/p>\n<p><strong>Speakers<\/strong><\/p>\n<ul>\n<li>Katia Accossato (Architect and Professor &#8211; Politecnico di Milano)<\/li>\n<li>Chiara Rizzi (Architect and Professor &#8211; Universit\u00e0 della Basilicata)<\/li>\n<li>Pierluigi Sacco (Biobehavioral Economics \u2013 Universit\u00e0 Chieti-Pescara)<\/li>\n<li>Antonio Sorrentino (Architect and PhD &#8211; Universit\u00e0 La Sapienza di Roma)<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p>12:30 PM &#8211; 1:30 PM<\/p>\n<h4><strong>Final Debate<\/strong><\/h4>\n<p><strong>Chairs:<\/strong>\u00a0Maria Chiara Monacelli (Architect &#8211; ANFA Italy), Davide Ruzzon<\/p>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/share.hsforms.com\/1708bbw1QTjKa-k71473Ayg4rs5n\"><strong>Follow the link to register now!<\/strong><\/a><\/h4>\n","":null,"azione_cta":"legacyLink","cta_style":"normal","cta_align":"left","cta":"","titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""},"content_right":{"occhiello":"","title":"","title_style":"normal","text":"","":null,"azione_cta":"","cta_style":"normal","cta_align":"left","cta":null,"titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""}}]},"_links":{"self":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/eventi\/150660"}],"collection":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/types\/eventi"}],"version-history":[{"count":17,"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/eventi\/150660\/revisions"}],"predecessor-version":[{"id":151800,"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/eventi\/150660\/revisions\/151800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/media\/150815"}],"wp:attachment":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/media?parent=150660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}