{"id":28388,"date":"2021-09-23T08:47:53","date_gmt":"2021-09-23T08:47:53","guid":{"rendered":"https:\/\/www.polidesign.net\/?post_type=eventi&#038;p=28388"},"modified":"2021-09-30T08:44:56","modified_gmt":"2021-09-30T08:44:56","slug":"open-lectures-higher-education-course-in-brand-mutation","status":"publish","type":"eventi","link":"https:\/\/www.polidesign.net\/en\/events\/open-lectures-higher-education-course-in-brand-mutation\/","title":{"rendered":"Open Lectures &#8211; Higher Education Course in Brand Mutation"},"featured_media":28385,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Open Lectures - Higher Education Course in Brand Mutation &bull; POLI.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/en\/events\/open-lectures-higher-education-course-in-brand-mutation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open Lectures - Higher Education Course in Brand Mutation &bull; POLI.design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.polidesign.net\/en\/events\/open-lectures-higher-education-course-in-brand-mutation\/\" \/>\n<meta property=\"og:site_name\" content=\"POLI.design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/polidesignmilano\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-30T08:44:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2021\/09\/admin-ajax.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@POLI_design\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#organization\",\"name\":\"POLI.design\",\"url\":\"https:\/\/www.polidesign.net\/it\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/polidesignmilano\",\"https:\/\/www.instagram.com\/polidesign\/\",\"https:\/\/www.linkedin.com\/company\/polidesign-milano\",\"https:\/\/www.youtube.com\/user\/POLIdesign\",\"https:\/\/twitter.com\/POLI_design\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/10\/Logo-Polidesign-14.svg\",\"width\":182,\"height\":36,\"caption\":\"POLI.design\"},\"image\":{\"@id\":\"https:\/\/www.polidesign.net\/it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#website\",\"url\":\"https:\/\/www.polidesign.net\/it\/\",\"name\":\"POLI.design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.polidesign.net\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.polidesign.net\/it\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.polidesign.net\/en\/events\/open-lectures-higher-education-course-in-brand-mutation\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2021\/09\/admin-ajax.png\",\"width\":400,\"height\":400},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.polidesign.net\/en\/events\/open-lectures-higher-education-course-in-brand-mutation\/#webpage\",\"url\":\"https:\/\/www.polidesign.net\/en\/events\/open-lectures-higher-education-course-in-brand-mutation\/\",\"name\":\"Open Lectures - Higher Education Course in Brand Mutation &bull; 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Rethinking the creative processes for developing brand identity systems<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Book your seat for free!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. Brands as ecosystems<\/strong><br \/>\nMon 04-10-2021 \u2013 17.00-19.00 hrs<br \/>\nKontrapunkt \u2013 Philip Linnemann (DK)<\/p>\n<p>The holistic nature of what constitutes a brand can be seen as a biological ecosystem. A multichannel network of connections and interactions. A simultaneous presence on various platforms, to create a consistent experience across touchpoints, applications, and devices, with interconnecting narratives and messages that move from one tool to another.<\/p>\n<p><a href=\"https:\/\/share.hsforms.com\/1rb-6Vc3ITVSmJpr9Lsns3g4rs5n\"><strong>Register now!<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Brands and change<\/strong><br \/>\nTue 05-10-2021 \u2013 17.00-19.00 hrs<br \/>\nStockholm Design Lab \u2013 Greg Brown (SE)<\/p>\n<p>\u201cChange is the only thing you can count on\u201d. The world constantly changes and evolves, and so must brands to stay relevant. Originating as a visual language that is endlessly adaptable and flexible, design presents a program for advancement. The real power of design is when it becomes a catalyst through which a brand continually transforms and develops itself.<\/p>\n<p><a href=\"https:\/\/share.hsforms.com\/1abSH23e5S4uRr0elpLWRJg4rs5n\"><strong>Register now!<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Brands and cities<\/strong><br \/>\nWed 06-10-2021 \u2013 17.00-19.00 hrs<br \/>\nThonik \u2013 Nikki Gonnissen (NL)<\/p>\n<p>The urban environment that makes up cities reflects human needs and values. Branding can be hypothesized as a strategy for defining a new shared sense of belonging that for example can bond citizens to its city. Brands have the potential to create social inclusiveness, a common sense of belonging that members of both majority and minority communities can relate to. Branding can help cities making culture visible.<\/p>\n<p><a href=\"https:\/\/share.hsforms.com\/1iP0Q0GR3T0W2r3y-sTLkDQ4rs5n\"><strong>Register now!<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. Brand Mutation Webinar<\/strong><br \/>\nThursday 07- 10 -2021 \u2013 17.00-19.00<br \/>\nMarina Willer \u2013 Pentagram (UK)<\/p>\n<p>Marina Willer, graphic designer and film maker, has led projects for Tate, Amnesty International, Southbank Centre, Serpentine, Oxfam, Nesta, Richard Rogers, Macmillan, Maggie\u2019s, Battersea, the Opera Ballet of Flanders and Rolls-Royce Motorcars. Marina and her team, among others, designed the space, graphics and animation for the \u2018Stanley Kubrick\u2019 exhibition at Design MuseUM. \u201cRed Trees\u201d, her first film, about the story of her family\u2019s escape from the Nazi occupation of Prague to Brazil, premiered in 2017 at Cannes and was distributed globally by Netflix. An AGI member, she has been on the jury in prestigious design awards and has won major awards, including Design Week\u2019s Hall of Fame in 2018.<\/p>\n<p><a href=\"https:\/\/share.hsforms.com\/1noeJsjJ1SwqrtA9VAl_1zA4rs5n\"><strong>Register now!<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. Brands and stories<\/strong><br \/>\nMon 11-10-2021 \u2013 17.00-19.00 hrs<br \/>\nLava \u2013 Hans Wolbers (NL)<\/p>\n<p>Stories are a fundamental part of our nature. We have been telling stories for centuries. We find it easier to remember information that is structured by means of a causal connection. About twenty years ago the commercial sector discovered the power of stories. They called it \u201cstorytelling\u201d. Companies tell us their \u201cbrand story\u201d \u2013 to win our customer souls. Unlike books with lineair plots, brands stories evolve over time and are (visually) expressed through many channels. Wherever people encounter a piece of the narrative they should be<br \/>\nable to enter the story\u2019s flow and experience the brand through it.. The real power of storytelling is often being misinterpreted. The word \u201cstorytelling\u201d has become such a hype that it has led to a lot of fake stories that do the brand no good at all. You cannot design or superimpose stories that are unreal. Only REAL stories make REAL brands.<\/p>\n<p><a href=\"https:\/\/share.hsforms.com\/1Pz33n_1oTa2r4BY52v0zkQ4rs5n\"><strong>Register now!<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>6. Variable brands<\/strong><br \/>\nTue 12-10-2021 \u2013 17.00-19.00 hrs<br \/>\nStudio Dumbar \u2013 Liza Enebeis (NL)<\/p>\n<p>The concept of variable identity has changed thanks to digital technologies and creative coding practices. This webinar looks into design systems for variable or \u201cliving\u201d brand identities that are in motion and can change in color, pattern or shape. These identities can be \u201copen\u201d in a sense that they are generated by external data or follow a system carefully created and controlled by the designer.<\/p>\n<p><a href=\"https:\/\/share.hsforms.com\/1FN8mqLfHQu6vqBsDNz96bg4rs5n\"><strong>Register now!<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","":null,"azione_cta":"legacyLink","cta_style":"normal","cta_align":"left","cta":"","titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""},"content_right":{"occhiello":"","title":"","title_style":"normal","text":"","":null,"azione_cta":"","cta_style":"normal","cta_align":"left","cta":null,"titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""}}],"edizioneEvento_eventLinked":[9813]},"_links":{"self":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/eventi\/28388"}],"collection":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/types\/eventi"}],"version-history":[{"count":2,"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/eventi\/28388\/revisions"}],"predecessor-version":[{"id":29058,"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/eventi\/28388\/revisions\/29058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/media\/28385"}],"wp:attachment":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/media?parent=28388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}