{"id":67058,"date":"2023-03-08T16:08:41","date_gmt":"2023-03-08T16:08:41","guid":{"rendered":"https:\/\/www.polidesign.net\/?post_type=news&p=67058"},"modified":"2023-02-23T16:51:59","modified_gmt":"2023-02-23T16:51:59","slug":"","status":"draft","type":"news","link":"https:\/\/www.polidesign.net\/en\/?post_type=news&p=67058","title":{"rendered":"POLI.design x Valextra"},"content":{"rendered":"","protected":false},"featured_media":68366,"template":"","meta":[],"yoast_head":"\nPOLI.design has collaborated with the historic brand Valextra<\/title>\n<meta name=\"description\" content=\"Workshop dedicated to the design of retail spaces that promotes creativity and sustainability\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/en\/?post_type=news&p=67058\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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Title + Text","numero_di_colonne":"1","content":{"occhiello":"","title":"","title_style":"normal","text":"<p>In a reality in constantly changing, brands are called upon to keep up with the new needs, new tastes, and <strong>new buying habits of people<\/strong> and the contemporary historical and social context.<\/p>\n<p>The f<strong>ashion industry<\/strong> is the one that feels the changes in the market the most: while it must keep up with consumer habits, it must also take into account the new sensitivities of the current context such as sustainability.<\/p>\n<p>To cope with these two scenarios, POLI.design and the prestigious brand Valextra initiated a Workshop in which students from the <strong>Design System of the Milan Polytechnic<\/strong> will have had the opportunity to challenge their <strong>creativity<\/strong>.<\/p>\n<p>The Workshop held from <strong>03\/02\/2023 to 03\/03\/2023<\/strong> aimed to design a series of <strong>Visual Merchandising tools<\/strong> that embrace sustainability and make Valextra’s products the real stars of exhibition spaces.<\/p>\n<p>Increasing product visibility is just one of the challenges faced by the Workshop students. The proposals had to have the dual task of <strong>crossing the boundaries of time and space<\/strong>, be adaptable to the<strong> concepts of national and international stores<\/strong>, and had to adapt to present and future collections, engaging the customer deeply, leading them to discover the brand’s products and collections.<\/p>\n<p>“The brand is configured as a workshop of urban craftsmanship, readily responding to the needs emerging from daily experience with objects with a contemporary spirit, capable of ‘seizing the moment.'”<\/p>\n<p>United by the common mission of <strong>fusing beauty and design<\/strong> with adaptability to change, they offered participants a highly creative and practical <strong>Workshop that allowed participants to put their skills and knowledge into practice.<\/strong><\/p>\n<p> <\/p>\n","":null,"azione_cta":"legacyLink","cta_style":"normal","cta_align":"left","cta":"","titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""},"content_right":{"occhiello":"","title":"","title_style":"normal","text":"","":null,"azione_cta":"","cta_style":"normal","cta_align":"left","cta":null,"titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""}}]},"_links":{"self":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/news\/67058"}],"collection":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":2,"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/news\/67058\/revisions"}],"predecessor-version":[{"id":67141,"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/news\/67058\/revisions\/67141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/media\/68366"}],"wp:attachment":[{"href":"https:\/\/www.polidesign.net\/en\/wp-json\/wp\/v2\/media?parent=67058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}