{"id":5338,"date":"2020-12-23T09:32:47","date_gmt":"2020-12-23T09:32:47","guid":{"rendered":"https:\/\/staging.polidesign.net\/?post_type=concorsi&#038;p=5338"},"modified":"2020-12-23T09:48:53","modified_gmt":"2020-12-23T09:48:53","slug":"red-bull-re-design-award","status":"publish","type":"concorsi","link":"https:\/\/www.polidesign.net\/it\/concorsi\/red-bull-re-design-award\/","title":{"rendered":"Red Bull &#8211; RE Design Award"},"featured_media":5341,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red Bull - RE Design Award &bull; POLI.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/it\/concorsi\/red-bull-re-design-award\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Bull - RE Design Award &bull; POLI.design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.polidesign.net\/it\/concorsi\/red-bull-re-design-award\/\" \/>\n<meta property=\"og:site_name\" content=\"POLI.design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/polidesignmilano\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-23T09:48:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"268\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@POLI_design\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#organization\",\"name\":\"POLI.design\",\"url\":\"https:\/\/www.polidesign.net\/it\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/polidesignmilano\",\"https:\/\/www.instagram.com\/polidesign\/\",\"https:\/\/www.linkedin.com\/company\/polidesign-milano\",\"https:\/\/www.youtube.com\/user\/POLIdesign\",\"https:\/\/twitter.com\/POLI_design\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#logo\",\"inLanguage\":\"it-IT\",\"url\":\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/10\/Logo-Polidesign-14.svg\",\"width\":182,\"height\":36,\"caption\":\"POLI.design\"},\"image\":{\"@id\":\"https:\/\/www.polidesign.net\/it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#website\",\"url\":\"https:\/\/www.polidesign.net\/it\/\",\"name\":\"POLI.design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.polidesign.net\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.polidesign.net\/it\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.polidesign.net\/it\/concorsi\/red-bull-re-design-award\/#primaryimage\",\"inLanguage\":\"it-IT\",\"url\":\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1.jpg\",\"width\":940,\"height\":268},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.polidesign.net\/it\/concorsi\/red-bull-re-design-award\/#webpage\",\"url\":\"https:\/\/www.polidesign.net\/it\/concorsi\/red-bull-re-design-award\/\",\"name\":\"Red Bull - RE Design Award &bull; POLI.design\",\"isPartOf\":{\"@id\":\"https:\/\/www.polidesign.net\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.polidesign.net\/it\/concorsi\/red-bull-re-design-award\/#primaryimage\"},\"datePublished\":\"2020-12-23T09:32:47+00:00\",\"dateModified\":\"2020-12-23T09:48:53+00:00\",\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.polidesign.net\/it\/concorsi\/red-bull-re-design-award\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","acf":{"cover_title":"Red Bull - RE Design Award","cover_subTitle":"","cover_abstract":"<p>Red Bull al Fuorisalone 2014 con \u201cYes, We CAN\u201d: tre installazioni dinamiche in Zona Tortona all\u2019insegna del design e della sostenibilit\u00e0<\/p>\n","cover_image":{"ID":5341,"id":5341,"title":"RedBullRE-940x268-FUORISALONE","filename":"RedBullRE-940x268-FUORISALONE-1.jpg","filesize":44854,"url":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1.jpg","link":"https:\/\/www.polidesign.net\/it\/concorsi\/red-bull-re-design-award\/attachment\/redbullre-940x268-fuorisalone-2\/","alt":"","author":"38","description":"","caption":"","name":"redbullre-940x268-fuorisalone-2","status":"inherit","uploaded_to":5338,"date":"2020-12-23 09:35:06","modified":"2020-12-23 09:35:06","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.polidesign.net\/wp-includes\/images\/media\/default.png","width":940,"height":268,"sizes":{"thumbnail":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1-300x86.jpg","medium-width":300,"medium-height":86,"medium_large":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1-768x219.jpg","medium_large-width":768,"medium_large-height":219,"large":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1.jpg","large-width":940,"large-height":268,"1536x1536":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1.jpg","1536x1536-width":940,"1536x1536-height":268,"2048x2048":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1.jpg","2048x2048-width":940,"2048x2048-height":268}},"cover_imageThumbnail":{"ID":5341,"id":5341,"title":"RedBullRE-940x268-FUORISALONE","filename":"RedBullRE-940x268-FUORISALONE-1.jpg","filesize":44854,"url":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1.jpg","link":"https:\/\/www.polidesign.net\/it\/concorsi\/red-bull-re-design-award\/attachment\/redbullre-940x268-fuorisalone-2\/","alt":"","author":"38","description":"","caption":"","name":"redbullre-940x268-fuorisalone-2","status":"inherit","uploaded_to":5338,"date":"2020-12-23 09:35:06","modified":"2020-12-23 09:35:06","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.polidesign.net\/wp-includes\/images\/media\/default.png","width":940,"height":268,"sizes":{"thumbnail":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1-300x86.jpg","medium-width":300,"medium-height":86,"medium_large":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1-768x219.jpg","medium_large-width":768,"medium_large-height":219,"large":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1.jpg","large-width":940,"large-height":268,"1536x1536":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1.jpg","1536x1536-width":940,"1536x1536-height":268,"2048x2048":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/RedBullRE-940x268-FUORISALONE-1.jpg","2048x2048-width":940,"2048x2048-height":268}},"flexible":[{"acf_fc_layout":"simpleTitleText","layout_settings":{"color":"default","component_title":{"isActive":false,"testo":""}},"acfe_flexible_toggle":"","acfe_flexible_layout_title":"Simple Title + Text","numero_di_colonne":"1","content":{"occhiello":"","title":"","title_style":"normal","text":"<p><strong>\u201cYes, We CAN\u201d \u00e8 il progetto vincitore del concorso Red Bull &#8211; Re Design Award: Reduce, Renew, Redesign, organizzato in collaborazione con POLI.design<\/strong><\/p>\n<p>Design, divertimento e sostenibilit\u00e0: Red Bull, da sempre l\u2019energy drink per eccellenza, sbarca alla Design Week 2014 con \u201cYes, We CAN\u201d, <strong>il progetto di VS\u00b2 &#8211; Versus Studio<\/strong> (Nicole Sassi, Paola Scottini, Sofia Vavassori e Michela Vado) vincitore del concorso Red Bull &#8211; Re Design Award: Reduce, Renew, Redesign, promosso in collaborazione con <strong>POLI.design.<\/strong> Obiettivo: richiamare l\u2019attenzione dei giovani sul tema del riciclo delle lattine coinvolgendoli direttamente durante le giornate del design milanese.<\/p>\n<p>A vincere un\u2019idea in grado di coniugare capacit\u00e0 creativa e interattivit\u00e0: con tre installazioni dinamiche posizionate nelle vie simbolo del Fuorisalone (per la precisione in Via Savona 7, Via Tortona 23-25 e Via Tortona 27), \u201cYes We CAN\u201d propone infatti un modo alternativo di raccolta delle lattine Red Bull &#8211; Red Edition \u2013 in media durante la Design Week ne vengono distribuite gratuitamente e consumate 130.000 &#8211; attraverso l&#8217;ausilio di un collettore verticale che, tramite un gioco di vuoti e pieni, permette l&#8217;inserimento della lattina a diverse profondit\u00e0. I rilievi prodotti dalle lattine andranno cos\u00ec a comporre disegni diversi in ciascuna delle tre postazioni. In questo modo i consumatori, con le loro azioni, interagendo direttamente con le installazioni, daranno vita a una live performance collettiva e verranno cos\u00ec coinvolti nella creazione di un\u2019opera globale volta al riciclo.<\/p>\n<p>Da sempre attenta alla tematica della sostenibilit\u00e0, con questa iniziativa Red Bull conferma e prosegue il proprio impegno nella salvaguardia dell\u2019ambiente, a partire dal ciclo produttivo &#8211; basti pensare che ad oggi gi\u00e0 l\u201980% dell\u2019energia utilizzata nei processi produttivi dell\u2019azienda proviene da fonti rinnovabili &#8211; e fino al consumo del prodotto \u2013 trovando una modalit\u00e0 originale di smaltimento delle lattine che vengono consumate in grande quantit\u00e0 durante la settimana del Fuorisalone. \u201cYes, We CAN\u201d rappresenta, in questo senso, una soluzione allo stesso tempo pratica e creativa.<\/p>\n<p>Il progetto \u00e8 stato decretato vincitore, tra una rosa di cinque proposte finaliste, da una giuria composta da <strong>Matteo Ingaramo<\/strong> (Direttore di POLI.design), A<strong>ndrea Zilioli<\/strong> (National Field Marketing Manager di Red Bull), <strong>Emanuele Melloni<\/strong> (Marketing Manager di Red Bull), <strong>Marco Sammicheli<\/strong> (Direttore di ZERO Magazine) e<strong> Stefano Castiglioni<\/strong> (Designer Professionista, rappresentante di ADI \u2013 Associazione per il Disegno Industriale).<\/p>\n","":null,"azione_cta":"","cta_style":"normal","cta_align":"left","cta":{"title":"Guarda la gallery fotografica anche su Flickr:","url":"https:\/\/www.flickr.com\/photos\/polidesign\/sets\/72157644432998273\/","target":""},"titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""},"content_right":{"occhiello":"","title":"","title_style":"normal","text":"","":null,"azione_cta":"","cta_style":"normal","cta_align":"left","cta":null,"titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""}}],"relazioni":{"relazioni":{"corso":"","area_formazione":[{"term_id":281,"name":"Communication Design","slug":"communication-design","term_group":0,"term_taxonomy_id":281,"taxonomy":"formazione_area","description":"Communication Design","parent":0,"count":28,"filter":"raw","term_order":"3"}],"tipologia_formazione":false,"settore":false,"tags_poli":false,"ways_of_innovation":[{"term_id":554,"name":"Concorsi ed eventi","slug":"concorsi-ed-eventi","term_group":0,"term_taxonomy_id":554,"taxonomy":"woi","description":"Concorsi ed eventi","parent":0,"count":77,"filter":"raw","term_order":"0"}],"alumni":false,"people":""}},"concorsi_scadenza":"","concorsi_totale_premi":"","concorsi_regolamento":{"label":"","file":false},"concorsi_altriDoc":false,"partners_repeater":false,"roster":{"partners_repeater":false}},"_links":{"self":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/concorsi\/5338"}],"collection":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/concorsi"}],"about":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/types\/concorsi"}],"version-history":[{"count":0,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/concorsi\/5338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/media\/5341"}],"wp:attachment":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/media?parent=5338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}