{"id":30509,"date":"2021-10-15T08:50:44","date_gmt":"2021-10-15T08:50:44","guid":{"rendered":"https:\/\/www.polidesign.net\/?post_type=eventi&#038;p=30509"},"modified":"2021-10-15T10:58:38","modified_gmt":"2021-10-15T10:58:38","slug":"convegno-shopping-map-2021","status":"publish","type":"eventi","link":"https:\/\/www.polidesign.net\/it\/eventi\/convegno-shopping-map-2021\/","title":{"rendered":"Convegno Shopping Map 2021"},"featured_media":30547,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Convegno Shopping Map 2021 &bull; POLI.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/it\/eventi\/convegno-shopping-map-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Convegno Shopping Map 2021 &bull; 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Alemagna 6 e in diretta streaming<\/strong><\/p>\n<p>Anche quest&#8217;anno si terr\u00e0 il convegno, organizzato insieme al Master gestito da POLI.design in Strategic Design,<strong> Shopping Map<\/strong>:\u00a0evento che indaga come ripensare il design dell&#8217;esperienza secondo i nuovi trend sociali di consumo.<\/p>\n<p>L&#8217;edizione 2021 avr\u00e0 come focus il profondo cambiamento delle abitudini di consumo nell&#8217;era post COVID19, in cui tutto \u00e8 cambiato e indovinare direzioni e portata dei cambiamenti richiede una grande capacit\u00e0 di visione. Il desiderio di socialit\u00e0 si scontra con la paura della stessa che spesso paralizza la capacit\u00e0 delle aziende di decidere le strade da intraprendere per parlare ai consumatori.<\/p>\n<p>In questo scenario il &#8220;prodotto&#8221; \u00e8 al centro del cambiamento e i luoghi dello shopping devono farsi unici: il driver \u00e8 l&#8217;identit\u00e0 del brand e le modalit\u00e0 della sua presenza su canali diversi, salvaguardando l&#8217;esperienza e la memorabilit\u00e0.<\/p>\n<p>I temi principali saranno dunque:<\/p>\n<ul>\n<li>il sentiment della societ\u00e0 e le implicazioni per i consumi, tra spinta in avanti e<br \/>\nricerca di sicurezza;<\/li>\n<li>il nuovo mix tra vecchio e nuovo, tra contemporaneo e vintage, tra innovazione e<br \/>\nvolatilit\u00e0 dei comportamenti di acquisto;<\/li>\n<li>i nuovi territori dello shopping e la falsa dicotomia tra reale e virtuale;<\/li>\n<li>il design delle esperienze di acquisto a partire da identit\u00e0 di brand e sua<br \/>\nmemorabilit\u00e0.<\/li>\n<\/ul>\n<p>Ad accompagnarci attraverso queste tematiche ci saranno:<br \/>\n<strong>Alice Lucchi<\/strong> | Marketing Manager Innovation &amp; New Business &#8211; Divisione Spirits &#8211; Gruppo<br \/>\nMontenegro<br \/>\n<strong>Mauro Odolini<\/strong> | Direttore Freschissimi E Ristorazione &#8211; Italmark<br \/>\n<strong>Gianmarco Venuto<\/strong> | Founder &#8211; Filippo Sironi | Founder &amp; CEO &#8211; Il Mannarino<br \/>\n<strong>Fabrizio Ferrero<\/strong> | Founder &amp; CEO &#8211; Busket<br \/>\n<strong>Cabirio Cautela<\/strong> | Direttore Master In Strategic Design &#8211; Politecnico Di Milano<br \/>\n<strong>Daniela Ostidich<\/strong> | CEO &#8211; Marketing&amp;Trade<br \/>\n<strong>Francesco Zurlo<\/strong> | Preside Vicario Scuola Di Design &#8211; Politecnico Di Milano<\/p>\n<p>Modera: <strong>Rossella De Stefano<\/strong> | Direttore Responsabile \u2013 Bargiornale<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Per partecipare all&#8217;evento \u00e8 necessario registrarsi. Si terr\u00e0 sia in presenza a numero limitato, presso la Triennale di Milano, sia in diretta streaming previa registrazione all&#8217;indirizzo <em>info@marketingtrade.it<\/em> .<\/p>\n","":null,"azione_cta":"legacyLink","cta_style":"button","cta_align":"left","cta":{"title":"Riserva ora il tuo posto!","url":"https:\/\/www.linkedin.com\/events\/shoppingmap2021-convegno6848614763426017280\/","target":"_blank"},"titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""},"content_right":{"occhiello":"","title":"","title_style":"normal","text":"","":null,"azione_cta":"","cta_style":"normal","cta_align":"left","cta":null,"titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""}}]},"_links":{"self":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/eventi\/30509"}],"collection":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/types\/eventi"}],"version-history":[{"count":12,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/eventi\/30509\/revisions"}],"predecessor-version":[{"id":30550,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/eventi\/30509\/revisions\/30550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/media\/30547"}],"wp:attachment":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/media?parent=30509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}