{"id":41579,"date":"2022-03-29T08:40:13","date_gmt":"2022-03-29T08:40:13","guid":{"rendered":"https:\/\/www.polidesign.net\/eventi\/uxtalk-28-branding-ux\/"},"modified":"2022-03-29T12:46:50","modified_gmt":"2022-03-29T12:46:50","slug":"uxtalk-28-branding-ux","status":"publish","type":"eventi","link":"https:\/\/www.polidesign.net\/it\/eventi\/uxtalk-28-branding-ux\/","title":{"rendered":"UXTalk #28 &#8211; Branding &amp; UX"},"featured_media":41576,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UXTalk #28 - Branding &amp; UX &bull; POLI.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/it\/eventi\/uxtalk-28-branding-ux\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UXTalk #28 - Branding &amp; 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UX","cover_subTitle":"","cover_abstract":"<p>Con Giulia Di Gregorio, Senior Service &amp; UX Designer @  H-FARM Innovation, Andrea Pavan, Lead Designer @  Leftloft e Camilla Zani, Senior Creative Designer @ H-FARM Innovation<\/p>\n","cover_image":{"ID":41575,"id":41575,"title":"SAVE THE DATE 1","filename":"SAVE-THE-DATE-1-1.png","filesize":122210,"url":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1.png","link":"https:\/\/www.polidesign.net\/it\/events\/uxtalk-28-branding-ux\/attachment\/save-the-date-1\/","alt":"","author":"39","description":"","caption":"","name":"save-the-date-1","status":"inherit","uploaded_to":41570,"date":"2022-03-29 08:39:47","modified":"2022-03-29 08:39:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.polidesign.net\/wp-includes\/images\/media\/default.png","width":1500,"height":1500,"sizes":{"thumbnail":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1-768x768.png","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1-1024x1024.png","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1.png","1536x1536-width":1500,"1536x1536-height":1500,"2048x2048":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1.png","2048x2048-width":1500,"2048x2048-height":1500}},"cover_imageThumbnail":{"ID":41576,"id":41576,"title":"SAVE THE DATE 1","filename":"SAVE-THE-DATE-1-1.png","filesize":122210,"url":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1.png","link":"https:\/\/www.polidesign.net\/it\/eventi\/uxtalk-28-branding-ux\/attachment\/save-the-date-1-3\/","alt":"","author":"39","description":"","caption":"","name":"save-the-date-1-3","status":"inherit","uploaded_to":41579,"date":"2022-03-29 08:39:47","modified":"2022-03-29 08:39:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.polidesign.net\/wp-includes\/images\/media\/default.png","width":1500,"height":1500,"sizes":{"thumbnail":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1-768x768.png","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1-1024x1024.png","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1.png","1536x1536-width":1500,"1536x1536-height":1500,"2048x2048":"https:\/\/www.polidesign.net\/wp-content\/uploads\/2022\/03\/SAVE-THE-DATE-1-1.png","2048x2048-width":1500,"2048x2048-height":1500}},"flexible":[{"acf_fc_layout":"simpleTitleText","layout_settings":{"color":"default","component_title":{"isActive":false,"testo":""}},"acfe_flexible_toggle":"","acfe_flexible_layout_title":"Simple Title + Text","numero_di_colonne":"1","content":{"occhiello":"","title":"","title_style":"normal","text":"<p style=\"text-align: center\"><strong>1 aprile 2022 dalle ore 18:00 (CET)<\/strong><\/p>\n<p><strong>Da quando la diffusione dei sistemi di design hanno standardizzato l&#8217;esperienza digitale a favore dell&#8217;usabilit\u00e0, molti prodotti digitali tendono ad assomigliarsi<\/strong>. Una parte rilevante della relazione tra il consumatore e la marca oggi si stabilisce online, determinando necessariamente la nostra percezione di essa: ecco perch\u00e9 non possiamo concepire branding e UX come settori separati.<\/p>\n<p>Come possono i designer far coesistere questi due aspetti? Come possono le scelte di branding influenzare e addirittura migliorare la UX di un artefatto digitale? Come possiamo migliore il posizionamento di un marchio attraverso l\u2019uso delle piattaforme?<\/p>\n<p>I nostri ospiti risponderanno a queste domande portando in campo le metodologie da loro applicate con la doppia visione di una grande societ\u00e0 di consulenza digitale e di un rinomato studio creativo indipendente.<\/p>\n<p>L&#8217;evento si terr\u00e0 in lingua inglese.<\/p>\n<p><strong>SPEAKERS:<\/strong><\/p>\n<p><strong>Giulia Di Gregorio<\/strong><br \/>\n<em>Senior Service &amp; UX Designer <\/em><br \/>\n<em>@ H-FARM Innovation<\/em><\/p>\n<p><strong>Andrea Pavan<\/strong><br \/>\n<em>Lead Designer<\/em><br \/>\n<em>@ Leftloft<\/em><\/p>\n<p><strong>Camilla Zani<\/strong><br \/>\n<em>Senior Creative Designer <\/em><br \/>\n<em>@H-FARM Innovation<\/em><\/p>\n","":null,"azione_cta":"legacyLink","cta_style":"button","cta_align":"left","cta":{"title":"REGISTRATI 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