{"id":4780,"date":"2020-10-20T21:14:30","date_gmt":"2020-10-20T21:14:30","guid":{"rendered":"https:\/\/staging.polidesign.net\/?post_type=eventi&#038;p=4780"},"modified":"2021-01-13T14:43:47","modified_gmt":"2021-01-13T14:43:47","slug":"convegno-shopping-map-2020","status":"publish","type":"eventi","link":"https:\/\/www.polidesign.net\/it\/eventi\/convegno-shopping-map-2020\/","title":{"rendered":"Shopping Map 2020"},"featured_media":7178,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopping Map 2020 &bull; POLI.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/it\/eventi\/convegno-shopping-map-2020\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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Title + Text","numero_di_colonne":"1","content":{"occhiello":"","title":"","title_style":"normal","text":"<p><strong>Quale \u00e8 la mappa del design dell\u2019esperienza in epoca Covid? Come si traducono esperienzialit\u00e0, coinvolgimento, memorabilit\u00e0, valore nella nuova quotidianit\u00e0?\u00a0<\/strong><br \/>\n<strong>\u00c8 chiaro che la situazione attuale non pu\u00f2 essere compresa con i paradigmi del passato, n\u00e8 da un punto di vista sociologico n\u00e9 da uno marketing o business. E anche la fine dell\u2019emergenza trover\u00e0 nuovi linguaggi e abitudini, aspettative e desideri.\u00a0<\/strong><br \/>\n<strong>A partire da un diverso mondo di senso per tempo e spazio.\u00a0<\/strong><\/p>\n<p>Smart working, distanziamento, trasformazione digitale delle relazioni personali, il ricorso maggiore agli acquisti in e-commerce, aiutano a disegnare una mappa diversa dei territori spaziali. Cos\u00ec come cambia la navigazione negli spazi pubblici e nel retail.<br \/>\nIl permanere di attesa e incertezza, il multitasking accelerato, il cambio dei ritmi della quotidianit\u00e0 contribuiscono a dilatare o restringere i tempi percepiti del nostro essere, dando comunque un diverso sistema di senso al tempo sociale e privato.<\/p>\n<p>Anche il mondo delle emozioni e della ricerca di gratificazione cambia. Il ritorno ad un ambito domestico che si arricchisce di aspettative da fuoricasa, la nostalgia ma anche la gioia della scoperta di una nuova centralit\u00e0 del minimo e del presente, il sogno e la carica di aspettative di un ritorno ad una normalit\u00e0 che si desidera e si disegna diversa dal passato.<br \/>\nPer chi si occupa di design dell\u2019esperienza \u00e8 una sfida nuova, per dirla con Fern Mallis (madrina del fashion oltreoceano) \u201cSiamo arrivati ad un punto in cui non c\u2019\u00e8 pi\u00f9 un copione\u201d.<\/p>\n<p>Le riflessioni di Shopping Map 2020 verteranno dunque attorno a questi temi:<br \/>\nL\u2019emergenza Covid come motore dell\u2019innovazione nel settore retail e food service<br \/>\nLa memorabilit\u00e0 dell\u2019esperienza di acquisto per un cliente sempre pi\u00f9 centrale<br \/>\nIl sistema di senso di tempo e dello spazio<br \/>\nLa nuova dimensione di comfort e relazionalit\u00e0<br \/>\nI nuovi modelli di business per il successo degli operatori del settore<br \/>\n<strong>Ne parleremo insieme a:\u00a0<\/strong><br \/>\nLuca Baffigo Filangeri &#8211; CEO Eataly<br \/>\nFrancesco Cecere \u2013 Direttore marketing e comunicazione Coop Italia\u00a0 Fabrizia Calda \u2013 Direttore marketing Combo<br \/>\nCabirio Cautela \u2013 Direttore Master in Strategic Design Politecnico di Milano<br \/>\nDaniela Ostidich \u2013 CEO Marketing&amp;Trade<br \/>\nFrancesco Zurlo \u2013 Preside Vicario Scuola di Design Politecnico di Milano<br \/>\nModera Rossella Di Stefano &#8211; Direttore Bargiornale New Business Media<\/p>\n<p>L\u2019evento si terr\u00e0 a numero limitato di posti presso\u00a0 COMBO via Ripa di Porta Ticinese 83 Milano .<\/p>\n","":null,"azione_cta":"","cta_style":"normal","cta_align":"left","cta":"","titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""},"content_right":{"occhiello":"","title":"","title_style":"normal","text":"","":null,"azione_cta":"","cta_style":"normal","cta_align":"left","cta":null,"titolo_cta":"","modali_disponibil":false,"hubspot_id":"","prefill_campo_richiesta":""}}],"people_formazione":""},"_links":{"self":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/eventi\/4780"}],"collection":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/types\/eventi"}],"version-history":[{"count":0,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/eventi\/4780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/media\/7178"}],"wp:attachment":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/media?parent=4780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}