{"id":4459,"date":"2016-09-17T18:01:11","date_gmt":"2016-09-17T18:01:11","guid":{"rendered":"https:\/\/staging.polidesign.net\/?post_type=news&#038;p=4459"},"modified":"2022-11-09T11:46:26","modified_gmt":"2022-11-09T11:46:26","slug":"progetto-experience-arexpo","status":"publish","type":"news","link":"https:\/\/www.polidesign.net\/it\/news\/progetto-experience-arexpo\/","title":{"rendered":"Il progetto EXPERIENCE &#8211; AREXPO del Master Brand Communication"},"content":{"rendered":"<p><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><strong><a href=\"http:\/\/www.arexpo.it\/\" target=\"_blank\" rel=\"noopener\">Arexpo<\/a>,<\/strong>\u00a0la societ\u00e0 incaricata della gestione dell\u2019area EXPO nel post-evento,\u00a0ha affidato agli studenti della XV edizione del Master MBC la redazione di\u00a0<strong>una campagna di comunicazione per il lancio del palinsesto delle attivit\u00e0 estive<\/strong>: per l\u2019estate 2016 \u00e8 stata infatti prevista la riapertura del Cardo e di parte del Decumano per centinaia di eventi, iniziative, mostre e spettacoli\u00a0per offrire una nuova e rinnovata esperienza di svago e divertimento, sotto il profilo artistico, culturale e sportivo.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">Durante le\u00a0<strong>3 settimane di Workshop<\/strong>\u00a0previste dalla didattica, gli studenti hanno quindi lavorato divisi in 6 team di progetto all&#8217;elaborazione di altrettante strategie di comunicazione sulla base del\u00a0<strong>brief lanciato da Arexpo<\/strong>\u00a0che nello specifico\u00a0ha rischiesto alla classe\u00a0l&#8217;elaborazione di:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><strong>Logo<\/strong><\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><strong>Naming<\/strong><\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><strong>Payoff<\/strong><\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><strong>Call to action<\/strong><\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><strong>Strategia di comunicazione<\/strong><\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><strong>Azione di\u00a0<em>wayfinding<\/em>\u00a0e\u00a0<em>camouflage\u00a0<\/em>delle transenne che limitano le aree rimaste chiuse di Expo.<\/strong><\/span><\/span><\/li>\n<\/ul>\n<div><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">Dopo un&#8217;intensa fase progettuale, il 18 maggio 2016 i progetti elaborati dai giovani creativi sono stati presentati presso\u00a0<strong>Regione Lombardia\u00a0<\/strong>raccogliendo apprezzamento e consenso unanime da parte della commissione giudicatrice che ha scelto di premiare pi\u00f9 di una fra le proposte, individuando singoli punti di forza in 3 delle campagne\u00a0presentate:<\/span><\/span><\/div>\n<ul>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><strong>Il\u00a0<a href=\"\/sites\/default\/files\/logo_0.pdf\" target=\"_blank\" rel=\"noopener\">Logo\u00a0<\/a><\/strong>nato dalla combinazione dell\u2019immagine dell\u2019albero della vita della pianta della citt\u00e0 ideale elaborato dal team composto da\u00a0<strong>Marta Beltrame, Rebecca Farabella,\u00a0<strong>, Paula Franco,<\/strong>\u00a0Alessandra Monterisi e Elisa Moratti<\/strong>.<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><strong>Il\u00a0<a href=\"\/sites\/default\/files\/nome.pdf\" target=\"_blank\" rel=\"noopener\">Nome<\/a><\/strong>\u00a0<strong>EXPerience\u00a0<\/strong>e<strong>\u00a0hashtag ufficiale<\/strong>\u00a0<strong>(#eiocivado)\u00a0<\/strong>elaborato dal team composto da\u00a0<strong>Carlotta Asti, Stefano Daneri, Luca Panerai, Sonia Giavina e\u00a0Elena Valente.<\/strong><\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><strong>Il\u00a0<a href=\"\/sites\/default\/files\/claima.pdf\" target=\"_blank\" rel=\"noopener\">Claim<\/a><\/strong>:\u00a0<strong>rESTATE a Milano<\/strong>. Elaborato dal gruppo di\u00a0<strong>Margherita\u00a0<strong>Bogarelli<\/strong>,\u00a0<strong>Teo\u00a0<\/strong>Cremonini, Manuela Repacchia,\u00a0<strong>Elisabetta\u00a0<strong>Scolaro<\/strong><\/strong>, Giampiero Tipaldi<\/strong>.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><a href=\"http:\/\/www.experiencemilano.it\/\" target=\"_blank\" rel=\"noopener\"><strong>EXPERIENCE<\/strong><\/a>\u00a0\u00e8 stata quindi inaugurata il 25 maggio 2016, con il concerto \u201cBocelli e Zanetti night\u201d presso l\u2019open air theatre. Dal 27 maggio al 30 settembre 2016 \u2013 tutti i venerd\u00ec, sabato e domenica \u2013 vivr\u00e0 come parco di intrattenimento aperto al pubblico in forma gratuita.<\/span><\/span><\/p>\n","protected":false},"featured_media":4628,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il progetto EXPERIENCE - AREXPO del Master Brand Communication &bull; POLI.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/it\/news\/progetto-experience-arexpo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il progetto EXPERIENCE - AREXPO del Master Brand Communication &bull; POLI.design\" \/>\n<meta property=\"og:description\" content=\"Arexpo,\u00a0la societ\u00e0 incaricata della gestione dell\u2019area EXPO nel post-evento,\u00a0ha affidato agli studenti della XV edizione del Master MBC la redazione di\u00a0una campagna di comunicazione per il lancio del palinsesto delle attivit\u00e0 estive: per l\u2019estate 2016 \u00e8 stata infatti prevista la riapertura del Cardo e di parte del Decumano per centinaia di eventi, iniziative, mostre e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.polidesign.net\/it\/news\/progetto-experience-arexpo\/\" \/>\n<meta property=\"og:site_name\" content=\"POLI.design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/polidesignmilano\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-09T11:46:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/06.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1462\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@POLI_design\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#organization\",\"name\":\"POLI.design\",\"url\":\"https:\/\/www.polidesign.net\/it\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/polidesignmilano\",\"https:\/\/www.instagram.com\/polidesign\/\",\"https:\/\/www.linkedin.com\/company\/polidesign-milano\",\"https:\/\/www.youtube.com\/user\/POLIdesign\",\"https:\/\/twitter.com\/POLI_design\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#logo\",\"inLanguage\":\"it-IT\",\"url\":\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/10\/Logo-Polidesign-14.svg\",\"width\":182,\"height\":36,\"caption\":\"POLI.design\"},\"image\":{\"@id\":\"https:\/\/www.polidesign.net\/it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.polidesign.net\/it\/#website\",\"url\":\"https:\/\/www.polidesign.net\/it\/\",\"name\":\"POLI.design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.polidesign.net\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.polidesign.net\/it\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.polidesign.net\/it\/news\/progetto-experience-arexpo\/#primaryimage\",\"inLanguage\":\"it-IT\",\"url\":\"https:\/\/www.polidesign.net\/wp-content\/uploads\/2020\/12\/06.png\",\"width\":1462,\"height\":400},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.polidesign.net\/it\/news\/progetto-experience-arexpo\/#webpage\",\"url\":\"https:\/\/www.polidesign.net\/it\/news\/progetto-experience-arexpo\/\",\"name\":\"Il progetto EXPERIENCE - 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