{"id":66933,"date":"2023-02-21T13:52:36","date_gmt":"2023-02-21T13:52:36","guid":{"rendered":"https:\/\/www.polidesign.net\/?post_type=news&#038;p=66933"},"modified":"2023-07-19T08:43:35","modified_gmt":"2023-07-19T08:43:35","slug":"poli-design-x-leroy-merlin","status":"publish","type":"news","link":"https:\/\/www.polidesign.net\/it\/news\/poli-design-x-leroy-merlin\/","title":{"rendered":"POLI.design x Leroy Merlin"},"content":{"rendered":"","protected":false},"featured_media":67973,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>POLI.design x Leroy Merlin &bull; POLI.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/it\/news\/poli-design-x-leroy-merlin\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POLI.design x Leroy Merlin &bull; 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Queste sono solo alcune delle sfide che uno store leader deve affrontare.<\/p>\n<p>La sfida diventa ancora pi\u00f9 ardua quando accanto alla capacit\u00e0 di adattamento ai continui cambiamenti del mercato e alle abitudini di consumo, si accosta anche la necessit\u00e0 di mantenere coerente l\u2019identit\u00e0 del punto vendita e l\u2019esperienza che offre ai clienti.<\/p>\n<p>Il tema dell\u2019<strong>esperenzialit\u00e0 dei punti vendita<\/strong> sta diventando sempre pi\u00f9 importante e centrale nella <strong>progettazione degli spazi commerciali<\/strong>. L\u2019importanza sociale, psicologica e culturale della dimensione esperienziale all\u2019interno dei luoghi commerciali non \u00e8 sempre conosciuta agli store manager o non hanno ancora le competenze per affrontare questo cambiamento e necessitano <strong>di professionisti esperti in Brand Retail Experience<\/strong> che possano guidarli e ottimizzare l\u2019esperenzialit\u00e0 del loro store.<\/p>\n<p>Leroy Merlin, leader nel settore del bricolage e fai-da-te, edilizia, giardinaggio, decorazione e arredo ha commissionato a POLI.design <strong>un corso professionale<\/strong> rivolto ai suoi store leader.<\/p>\n<p>Il <strong>corso formativo<\/strong> dar\u00e0 agli store leader le competenze per individuare soluzioni creative, sostenibili e vincenti per far fronte ai cambiamenti del mercato e con l\u2019applicazione di metodologie del <strong>Design Thinking<\/strong> e del <strong>Brand Retail 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