{"id":162094,"date":"2026-07-27T14:38:56","date_gmt":"2026-07-27T14:38:56","guid":{"rendered":"https:\/\/www.polidesign.net\/it\/?post_type=people&#038;p=162094"},"modified":"2026-07-27T14:38:56","modified_gmt":"2026-07-27T14:38:56","slug":"giorgio-ferrari","status":"publish","type":"people","link":"https:\/\/www.polidesign.net\/it\/people\/giorgio-ferrari\/","title":{"rendered":"Giorgio Ferrari"},"author":17166,"featured_media":162095,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giorgio Ferrari &bull; POLI.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/it\/people\/giorgio-ferrari\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giorgio Ferrari &bull; 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Attualmente guida l\u2019area Innovation, Change &amp; Digital Customer Experience di BTO Research, coordinando una practice multidisciplinare attiva negli ambiti dell\u2019intelligenza artificiale, dell\u2019innovation design, della trasformazione organizzativa e della progettazione di nuove esperienze per aziende e istituzioni.<\/p>\n<p>\u00c8 CEO e Head of Design di quo\u00b7d, realt\u00e0 specializzata in Legal Design, attraverso la quale applica i principi del design alla trasformazione di documenti, processi e servizi legali. Il suo lavoro si concentra sulla comprensibilit\u00e0 delle informazioni, sull\u2019accessibilit\u00e0 del diritto e sulla costruzione di interazioni pi\u00f9 efficaci tra organizzazioni, professionisti e destinatari. Tra i progetti sviluppati, \u201cAtto Interattivo \u2013 comparsa conclusionale interattiva\u201d \u00e8 stato selezionato nell\u2019ADI Design Index 2024 e ha ricevuto la Menzione d\u2019Onore al XXIX Compasso d\u2019Oro.<\/p>\n<p>Nel corso della sua carriera ha lavorato in Italia, nei Paesi Bassi e negli Stati Uniti, sviluppando competenze in design thinking, open innovation, business design, corporate venture, AI adoption e validazione di nuovi prodotti e servizi. Ha progettato e facilitato oltre 200 workshop, accompagnando imprese e gruppi di lavoro nella definizione di strategie, use case e soluzioni ad alto impatto.<\/p>\n<p>\u00c8 coautore di \u201cAugmented Collaboration\u201d, pubblicazione dedicata ai nuovi modelli di collaborazione e progettazione collettiva, e ha curato l\u2019edizione italiana di \u201cDesign a Better Business\u201d, uno dei principali riferimenti internazionali sul business design, collaborando con Business Models Inc.<\/p>\n<p>\u00c8 docente di Startup Design presso IED \u2013 Istituto Europeo di Design e, dal 2027, docente di Design Management nel Master in Brand Design di NABA. \u00c8 inoltre mentor di startup e scaleup e collabora con incubatori e programmi di accelerazione. La sua attivit\u00e0 unisce cultura progettuale, innovazione tecnologica e capacit\u00e0 di trasformare sistemi complessi in esperienze\u00a0 accessibili e utilizzabili.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>ENG | <\/strong>Giorgio Ferrari is an innovation leader, designer, and lecturer with over fifteen years of experience in designing strategies, services, and operating models for the transformation of complex organisations. He currently leads the Innovation, Change &amp; Digital Customer Experience area at BTO Research, coordinating a multidisciplinary practice active in artificial intelligence, innovation design, organisational transformation, and the development of new experiences for companies and institutions.<\/p>\n<p>He is CEO and Head of Design at quo\u00b7d, a company specialising in Legal Design, where he applies design principles to the transformation of legal documents, processes, and services. His work focuses on improving the clarity of information, making the law more accessible, and building more effective interactions between organisations, professionals, and end users. Among the projects he has developed, \u201cAtto Interattivo \u2013 interactive closing brief\u201d was selected for the ADI Design Index 2024 and received an Honourable Mention at the 29th Compasso d\u2019Oro.<\/p>\n<p>Throughout his career, he has worked in Italy, the Netherlands, and the United States, developing expertise in design thinking, open innovation, business design, corporate venturing, AI adoption, and the validation of new products and services. He has designed and facilitated more than 200 workshops, supporting companies and project teams in defining strategies, use cases, and high-impact solutions.<\/p>\n<p>He is co-author of \u201cAugmented Collaboration\u201d, a publication dedicated to new models of collaboration and collective design, and edited the Italian edition of \u201cDesign a Better Business\u201d, one of the leading international references in business design, in collaboration with Business Models Inc.<\/p>\n<p>He teaches Startup Design at IED \u2013 Istituto Europeo di Design and, from 2027, will teach Design Management in NABA\u2019s Master in Brand Design. He also mentors startups and scaleups and collaborates with incubators and acceleration programmes. His work combines design culture, technological innovation, and the ability to transform complex systems into accessible and usable experiences.<\/p>\n","people_tab_pubblicazioni_contenuto":false,"people_press":"","people_tab_articoli_contenuto":false,"people_news":"","people_tab_showcase_contenuto":false,"people_showcase":"","people_tab_eventi_contenuto":false,"people_eventi":""},"_links":{"self":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/people\/162094"}],"collection":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/people"}],"about":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/types\/people"}],"author":[{"embeddable":true,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/users\/17166"}],"version-history":[{"count":1,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/people\/162094\/revisions"}],"predecessor-version":[{"id":162097,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/people\/162094\/revisions\/162097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/media\/162095"}],"wp:attachment":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/media?parent=162094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}