{"id":162435,"date":"2026-07-28T15:42:28","date_gmt":"2026-07-28T15:42:28","guid":{"rendered":"https:\/\/www.polidesign.net\/it\/?post_type=people&#038;p=162435"},"modified":"2026-07-31T13:58:41","modified_gmt":"2026-07-31T13:58:41","slug":"gianmaria-serra","status":"publish","type":"people","link":"https:\/\/www.polidesign.net\/it\/people\/gianmaria-serra\/","title":{"rendered":"Gianmaria Serra"},"author":17166,"featured_media":162436,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gianmaria Serra &bull; POLI.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/it\/people\/gianmaria-serra\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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Regeneration","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"reuse-and-spatial-regeneration","to_ping":"","pinged":"","post_modified":"2026-08-05 15:19:13","post_modified_gmt":"2026-08-05 15:19:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.polidesign.net\/?post_type=formazione&#038;p=161574","menu_order":9,"post_type":"formazione","post_mime_type":"","comment_count":"0","filter":"raw"}],"people_tab_bio_content":"<p><strong>ITA<\/strong><\/p>\n<p>Gianmaria Serra \u00e8 Executive Producer e pioniere nello sviluppo di complessi sistemi di produzione e gestione di grandi eventi.<\/p>\n<p>Al fianco di Marco Balich per oltre vent\u2019anni, lungo tutto il percorso delle produzioni olimpiche, ha dimostrato un ruolo determinante nel trasformare le idee in realt\u00e0, ideando sistemi di gestione che hanno consentito a centinaia di professionisti provenienti da tutto il mondo di collaborare in modo efficiente, garantendo al tempo stesso il pieno controllo dei progetti.<\/p>\n<p>Dopo aver guidato per sei anni le attivit\u00e0 operative dell\u2019azienda nel ruolo di CEO, \u00e8 oggi alla guida della Business Unit Immersive Shows and Destination Experiences di Balich Wonder Studio, dove sviluppa nuovi formati innovativi per esperienze immersive e collabora con sviluppatori immobiliari, architetti e istituzioni per ideare, pianificare e progettare soluzioni creative per progetti di destinazione a livello internazionale.<\/p>\n<p>La sua visione e determinazione hanno dato vita al concetto di Emotional Engineering, un nuovo approccio alla progettazione di esperienze e contenuti che fa leva sulle emozioni del pubblico per creare esperienze memorabili.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>ENG<\/strong><\/p>\n<p>Executive Producer and a pioneer in engineering complex production and management systems.<\/p>\n<p>At Marco Balich\u2019s side for more than 20 years throughout his Olympic adventures, Gianmaria has proven to be invaluable, turning ideas into fruition and creating major event management systems that enabled hundreds of professionals from all over the world to collaborate in the most efficient way with full control over the projects.<\/p>\n<p>After leading the company\u2019s operations for 6 years as CEO, Gianmaria is currently heading the Immersive Shows and Destination Experiences Business Unit of Balich Wonder Studio, developing new revolutionary formats for immersive experiences and partnering with real estate developers, architects,s and institutions to envision, plan, and design creative solutions for destination projects worldwide.<\/p>\n<p>His vision and determination have given life to Emotional Engineering, a new approach to experience and content design which leverage on audience\u2019s emotions to create memorable experiences.<\/p>\n<p>\u201cEmotions are what guide our thinking and choices; we all explore rationally, but we choose emotionally. 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