{"id":164564,"date":"2026-08-26T08:14:29","date_gmt":"2026-08-26T08:14:29","guid":{"rendered":"https:\/\/www.polidesign.net\/it\/?post_type=people&#038;p=164564"},"modified":"2026-08-26T08:14:29","modified_gmt":"2026-08-26T08:14:29","slug":"domenico-dalessio","status":"publish","type":"people","link":"https:\/\/www.polidesign.net\/it\/people\/domenico-dalessio\/","title":{"rendered":"Domenico D\u2019Alessio"},"author":17166,"featured_media":164565,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Domenico D\u2019Alessio &bull; POLI.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polidesign.net\/it\/people\/domenico-dalessio\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domenico D\u2019Alessio &bull; 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He oversees omnichannel campaign execution, creative development, performance tracking, and budget allocation to maximize ROI across cross-market initiatives. As a strategic partner to executive leadership, he played a central role in the European CA&amp;M reorganization, stabilizing teams and aligning operational strategy with broader corporate objectives. A major pillar of Domenico\u2019s current scope focuses on driving end-to-end branding and go-to-market strategies for some of the most complex, high-profile urban regeneration and mixed-use developments in Europe. In the United Kingdom, he oversees marketing and branding strategy across major transformation schemes in London and Birmingham. His UK portfolio features flagship initiatives including the redevelopment surrounding Euston Station\u2014one of the UK\u2019s most significant and complex urban regeneration schemes\u2014alongside major urban developments such as Smithfield in Birmingham, Silvertown, Stratford Cross, and Elephant Park. In Italy, he spearheads the brand strategy for premier innovation hubs and districts, including MIND (Milano Innovation District) and Milano Santa Giulia. Prior to joining Lendlease, Domenico was Marketing &amp; Brand Director at Lombardini22 and Co-Founder and General Manager of FUD Branding Factory. Throughout his executive career, he has directed cross-functional teams and creative agencies to deliver integrated brand experiences for global corporate clients, including Microsoft, EY, PwC, 3M, Generali Real Estate, and Scuderia Ferrari. Domenico holds a Bachelor\u2019s Degree in Design and Visual Communications and a Master\u2019s Degree in Communications Design from Politecnico di Milano, as well as an executive leadership master course certificate from INSEAD Business School. Parallel to his corporate career, he maintains an active commitment to higher education, serving as a lecturer, visiting professor, and coordinator across several academic institutions, including Politecnico di Milano, YAC Academy, Istituto Europeo di Design (IED), and Raffles Milano.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>ITA<\/strong><\/p>\n<p>Domenico D\u2019Alessio \u00e8 un professionista con una consolidata esperienza nella leadership nell\u2019ambito del marketing e del brand, con competenze che spaziano dal design della comunicazione alla strategia aziendale e all\u2019imprenditorialit\u00e0. Nel suo attuale ruolo di Marketing Director \u2013 Europe presso Lendlease, Domenico guida il posizionamento complessivo del brand, la reputazione aziendale e la strategia di marketing integrata nei mercati europei, operando tra Milano e Londra. Supervisiona l\u2019esecuzione di campagne omnicanale, lo sviluppo creativo, il monitoraggio delle performance e l\u2019allocazione dei budget, con l\u2019obiettivo di massimizzare il ROI delle iniziative trasversali ai diversi mercati. In qualit\u00e0 di partner strategico dell\u2019executive leadership, ha svolto un ruolo centrale nella riorganizzazione europea di CA&amp;M, contribuendo a stabilizzare i team e ad allineare la strategia operativa con i pi\u00f9 ampi obiettivi aziendali. Una componente fondamentale dell\u2019attuale attivit\u00e0 di Domenico riguarda lo sviluppo di strategie di branding e <em>go-to-market<\/em> end-to-end per alcuni dei pi\u00f9 complessi e rilevanti interventi di rigenerazione urbana e sviluppo <em>mixed-use<\/em> in Europa. Nel Regno Unito supervisiona le strategie di marketing e branding di importanti programmi di trasformazione urbana a Londra e Birmingham. Il suo portfolio britannico comprende iniziative di punta, tra cui la riqualificazione dell\u2019area circostante la stazione di Euston \u2013 uno dei pi\u00f9 significativi e complessi programmi di rigenerazione urbana del Regno Unito \u2013 oltre a importanti sviluppi urbani quali Smithfield a Birmingham, Silvertown, Stratford Cross ed Elephant Park. In Italia, guida la strategia di brand di importanti hub e distretti dell\u2019innovazione, tra cui MIND (Milano Innovation District) e Milano Santa Giulia. Prima di entrare in Lendlease, Domenico \u00e8 stato Marketing &amp; Brand Director presso Lombardini22 e Co-Founder e General Manager di FUD Branding Factory. Nel corso della sua carriera manageriale ha diretto team interfunzionali e agenzie creative nella realizzazione di esperienze di brand integrate per clienti corporate globali, tra cui Microsoft, EY, PwC, 3M, Generali Real Estate e Scuderia Ferrari. Domenico ha conseguito una Laurea in Design e Comunicazione Visiva e una Laurea Magistrale in Design della Comunicazione presso il Politecnico di Milano, oltre a un certificato di Executive Leadership Master Course presso INSEAD Business School. Parallelamente alla carriera aziendale, mantiene un impegno attivo nell\u2019alta formazione, svolgendo attivit\u00e0 di docenza, visiting professor e coordinamento presso diverse istituzioni accademiche, tra cui Politecnico di Milano, YAC Academy, Istituto Europeo di Design (IED) e Raffles Milano.<\/p>\n","people_tab_pubblicazioni_contenuto":false,"people_press":"","people_tab_articoli_contenuto":false,"people_news":"","people_tab_showcase_contenuto":false,"people_showcase":"","people_tab_eventi_contenuto":false,"people_eventi":""},"_links":{"self":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/people\/164564"}],"collection":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/people"}],"about":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/types\/people"}],"author":[{"embeddable":true,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/users\/17166"}],"version-history":[{"count":1,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/people\/164564\/revisions"}],"predecessor-version":[{"id":164567,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/people\/164564\/revisions\/164567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/media\/164565"}],"wp:attachment":[{"href":"https:\/\/www.polidesign.net\/it\/wp-json\/wp\/v2\/media?parent=164564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}