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Kering Generation Award X Jewelry

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Following the success of its inaugural edition at JCK Las Vegas 2025, POLI.design – Politecnico di Milano is proud to renew its collaboration with the prestigious Kering Group and the World Jewellery Confederation (CIBJO) for the second edition of the Kering Generation Award X Jewelry.
 
The Award is coordinated by POLI.design, the consortium of Politecnico di Milano, Italy’s leading technical university and one of the top 100 universities in the world, with a dedicated Jewelry Design Department that serves as a hub of innovation. The Award involves 10 world-renowned universities and academies with courses on jewelry and sustainability, and supports visionary start-ups driving impact reduction across the industry by rethinking products, processes, and services.
 
This initiative draws inspiration from Boucheron, one of Kering’s jewelry brands, a Maison known for its innovative spirit, that has pushed creative boundaries since 1858. Boucheron’s Creative Director, Claire Choisne honors this legacy by constantly questioning the notion of preciousness, exploring unconventional materials or techniques. This audacious vision materialized in September 2022 with an Innovative Capsule using Cofalit®. Obtained by upcycling industrial waste through a unique vitrification process, Cofalit® is the most recycled matter there is, and has been dubbed “final material”. Many months of research and processing were needed to transform it into a material worthy of fine jewelry, and one that met Boucheron’s exacting standards of excellence and precision. Claire Choisne elevated this waste into precious jewelry, demonstrating that beauty and value can emerge from the most unexpected sources.

Through this Kering Generation Award X Jewelry, the expansion of an initiative first introduced by the Group in 2018, Kering is committed to championing creativity, fostering responsible innovation, and driving impactful change across the jewelry sector.


THE CHALLENGE

Theme: Second Chance, First Choice

Goal: Reducing the environmental impact of the jewelry industry in terms of products, processes, services and technology through innovative solutions in the following fields:

– New Innovative Materials: Through solutions related to jewelry product design innovations to the introduction of new materials, be they derived from other industries, waste streams or novel production methods.
– AI: Applications tailored for jewelry are welcomed, including tools that support design, sampling, production and other forms of optimization.
– Packaging: Advancements in packaging through alternative materials, reusable formats, or low-impact systems.
– Retail-Focused Technologies: Including technologies able to improve efficiencies, enable circular practices and enhance both physical and digital customer experiences in the jewelry field.


WHO CAN PARTICIPATE

  • Innovative start-ups (founded within the last five years) with an existing product, technology, or service that aligns with the contest theme.
  • 10 universities / academies selected by POLI.design – Politecnico di Milano


HOW TO APPLY?

START-UPS:

Submit by 12:00 PM, 15 April 2026, by clicking the APPLY NOW button above.
Use this subject line: START UP Kering Contest // [Your Start-up Name].

Required documents:

  • START-UP INFORMATION (PDF format): Include date and place of foundation, address, phone number, email address and a signed statement of full acceptance of the contest regulations (write in the PDF a sentence such as: “I, [Name], hereby declare that I have read, understood, and fully accept all the rules and conditions of the contest. Date / Place / Signature”).
  • START-UP PRESENTATION (PDF format – max 4 boards): Showcase the start-up product, technology, or service in the field of jewelry, which is already patented and aligns with the theme of the contest.

UNIVERSITIES:

Universities have already been selected and engaged through a dedicated process.
If you are a professor interested in participating in the next edition, please submit your university by clicking the APPLY NOW button above and providing information about your university and course.


WHY PARTICIPATE?

  • 4 finalists (2 students, 2 start-ups) will be selected and will attend the award ceremony in Paris.
  • START-UPS: the winner of the start-up category will receive a mentorship by POLI.design – Politecnico di Milano.
  • STUDENTS: the winner of the student category will get the opportunity of an internship with one of Kering’s Jewelry Maisons.

Kering covers travel, accommodation, and meals for awardees attending the award ceremony.


RECOGNITION

Kering will showcase winning designs through global media, promoting your commitment to innovation and sustainability.


AUTHORIZATION

All the applicants authorize the processing of their personal data for the contest and authorize Kering, POLI.design – Politecnico di Milano and the World Jewellery Confederation (CIBJO) to display their design in public and to publish it on the catalogue, digital and paper media.


Don’t miss this opportunity to redefine the future of jewelry. Apply now!
Chiudi