Emanuele Vietina

Didattica

Designing Atmospheres

III edizione

• English

• gennaio 2028

• Interior Design and Architecture

Bio

Emanuele Vietina is the Director of Lucca Comics & Games and General Manager of Lucca Crea. An expert in organizational models, cultural marketing, and transmedia storytelling, he possesses over 25 years of experience in the gaming and entertainment industries. Starting in 2000, he managed the Games section (board games and video games) for 15 years,
developing and launching new festival areas such as Fantasy, Cinema & TV Series, and Home Entertainment. Since 2018, in his role as General Manager, he has implemented a development plan to internationalize the brand.

He has served on the scientific committee of the Central Institute for Graphics (General Directorate for Museums, Ministry of Culture) since 2025; previously, from 2017 to 2018, he was Head of Partnership and Promotion (EU) for Amazon Games Studios. A curator and lecturer for the Master’s degree program in “Design and Management of Tourism Systems and Events” at Fondazione Campus (University of Pisa), he is also a guest lecturer at the Harvard Italy Summer School and a faculty member for the Master’s program in “Light
Leadership and Innovation in School and Training Organizations” at IMT School for Advanced Studies Lucca.

As one of the first curators in Italy to organize exhibitions dedicated to concept art for cinema and video games, he curated the first Italian solo exhibitions for John Howe, Alan Lee, Brian Froud, Stephan Martiniere, Naughty Dog Studios, and *Assassin’s Creed: Brotherhood* at the Lucca Center of Contemporary Art (Lu.C.C.A. Museum), where he also served on the Board of Curators.