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Kering Generation Award X Jewelry

APPLY NOW

Following the success of its inaugural edition at JCK Las Vegas 2025, POLI.design – Politecnico di Milano is proud to renew its collaboration with the prestigious Kering Group and the World Jewellery Confederation (CIBJO) for the second edition of the Kering Generation Award X Jewelry.
 
The Award is coordinated by POLI.design, the consortium of Politecnico di Milano, Italy’s leading technical university and one of the top 100 universities in the world, with a dedicated Jewelry Design Department that serves as a hub of innovation. The Award involves 10 world-renowned universities and academies with courses on jewelry and sustainability, and supports visionary start-ups driving impact reduction across the industry by rethinking products, processes, and services.
 
This initiative draws inspiration from Boucheron, one of Kering’s jewelry brands, a Maison known for its innovative spirit, that has pushed creative boundaries since 1858. Boucheron’s Creative Director, Claire Choisne honors this legacy by constantly questioning the notion of preciousness, exploring unconventional materials or techniques. This audacious vision materialized in September 2022 with an Innovative Capsule using Cofalit®. Obtained by upcycling industrial waste through a unique vitrification process, Cofalit® is the most recycled matter there is, and has been dubbed “final material”. Many months of research and processing were needed to transform it into a material worthy of fine jewelry, and one that met Boucheron’s exacting standards of excellence and precision. Claire Choisne elevated this waste into precious jewelry, demonstrating that beauty and value can emerge from the most unexpected sources.

Through this Kering Generation Award X Jewelry, the expansion of an initiative first introduced by the Group in 2018, Kering is committed to championing creativity, fostering responsible innovation, and driving impactful change across the jewelry sector.


THE CHALLENGE

Theme: Second Chance, First Choice

Goal: Reducing the environmental impact of the jewelry industry in terms of products, processes, services and technology through innovative solutions in the following fields:

– New Innovative Materials: Through solutions related to jewelry product design innovations to the introduction of new materials, be they derived from other industries, waste streams or novel production methods.
– AI: Applications tailored for jewelry are welcomed, including tools that support design, sampling, production and other forms of optimization.
– Packaging: Advancements in packaging through alternative materials, reusable formats, or low-impact systems.
– Retail-Focused Technologies: Including technologies able to improve efficiencies, enable circular practices and enhance both physical and digital customer experiences in the jewelry field.


WHO CAN PARTICIPATE

  • Innovative start-ups (founded within the last five years) with an existing product, technology, or service that aligns with the contest theme.
  • 10 universities / academies selected by POLI.design – Politecnico di Milano


HOW TO APPLY?

START-UPS:

Submit by 12:00 PM, 30 April 2026, by clicking the APPLY NOW button above.
Use this subject line: START UP Kering Contest // [Your Start-up Name].

Required documents:

  • START-UP INFORMATION (PDF format): Include date and place of foundation, address, phone number, email address and a signed statement of full acceptance of the contest regulations (write in the PDF a sentence such as: “I, [Name], hereby declare that I have read, understood, and fully accept all the rules and conditions of the contest. Date / Place / Signature”).
  • START-UP PRESENTATION (PDF format – max 4 boards): Showcase the start-up product, technology, or service in the field of jewelry, which is already patented and aligns with the theme of the contest.

UNIVERSITIES:

Universities have already been selected and engaged through a dedicated process.
If you are a professor interested in participating in the next edition, please submit your university by clicking the APPLY NOW button above and providing information about your university and course.


WHY PARTICIPATE?

  • 4 finalists (2 students, 2 start-ups) will be selected and will attend the award ceremony in Paris.
  • START-UPS: the winner of the start-up category will receive a mentorship by POLI.design – Politecnico di Milano.
  • STUDENTS: the winner of the student category will get the opportunity of an internship with one of Kering’s Jewelry Maisons.

Kering covers travel, accommodation, and meals for awardees attending the award ceremony.


RECOGNITION

Kering will showcase winning designs through global media, promoting your commitment to innovation and sustainability.


AUTHORIZATION

All the applicants authorize the processing of their personal data for the contest and authorize Kering, POLI.design – Politecnico di Milano and the World Jewellery Confederation (CIBJO) to display their design in public and to publish it on the catalogue, digital and paper media.


Don’t miss this opportunity to redefine the future of jewelry. Apply now!

开云可持续创新先锋珠宝奖（Kering Generation Award X Jewelry）
立即申请

继 2025 年美国拉斯维加斯珠宝钟表展览会（JCK）成功举办首届赛事之后，米兰理工大学POLI.Design很荣幸再次与全球高端精品集团开云集团及世界珠宝联合会（CIBJO）合作，举办第二届开云可持续创新先锋珠宝奖（Kering Generation Award X Jewelry)。

本奖项由 POLI.design 统筹协调。米兰理工大学是意大利领先的理工类大学之一，位列全球前 100 名，并设有专门的珠宝设计系，是行业重要的创新枢纽。本奖项汇聚全球 10 所在珠宝与可持续发展领域享有盛誉的院校，同时支持具有远见的初创企业，通过重新思考产品、流程与服务，推动行业减排与可持续变革。

本倡议灵感源自开云旗下珠宝品牌宝诗龙（Boucheron）。自 1858 年创立以来，该品牌始终以创新精神突破创意边界。其创意总监 Claire Choisne 延续这一传统，不断重新定义“珍贵”的概念，探索非常规材料与工艺的可能性。

这一先锋景于 2022 年 9 月通过创新胶囊系列得以体现，该系列采用 Cofalit® 材料打造。Cofalit® 通过独特的玻璃化工艺将工业废弃物升级再造，被誉为“最终材料”，是目前再生程度最高的材料之一。经过数月研究与加工，才将其转化为符合宝诗龙严苛标准的高级珠宝材料。Claire Choisne 将废弃物升华为珍贵珠宝，证明美与价值可以源自最意想不到之处。

开云可持续创新先锋最初由开云集团于2018 年发起。通过本届开云可持续创新先锋珠宝奖，开云集团致力于倡导创意、推动负责任创新，并为珠宝行业带来深远变革。

挑战主题

主题：Second Chance, First Choice

目标： 通过创新解决方案，在产品、生产流程、服务与技术层面降低珠宝行业对环境的影响，重点聚焦以下领域：

  • 创新材料：围绕珠宝产品设计创新，引入新材料，包括来自其他行业、废弃物再利用渠道或通过全新的生产工艺研发而成的材料。
  • 人工智能（AI）：鼓励专为珠宝行业开发的 AI 应用工具，包括支持设计、打样、生产及优化流程的解决方案。
  • 包装创新：通过替代材料、可重复使用包装的形式或低影响系统，实现包装升级。
  • 零售技术创新：提升运营效率、推动循环实践，并优化珠宝行业线上线下客户体验的技术解决方案。

参与资格

  • 成立时间不超过5年、拥有与本次竞赛主题相关的产品、技术或服务的创新型初创企业。
  • 由 POLI.design – 米兰理工大学遴选的 10 所院校。

如何申请？

初创企业

请于 2026 年 4 月 15 日中午 12:00 前点击“立即申请”按钮提交申请。

邮件主题请注明：
START UP Kering Contest // [您的企业名称]

所需材料：

  • 初创企业信息（PDF 格式）：包括成立日期与地点、地址、电话、电子邮箱，以及签署的竞赛规则完全接受声明（例如：“本人 [姓名]，声明已阅读、理解并完全接受本次竞赛的所有规则与条款。日期 / 地点 / 签名”）。
  • 初创企业介绍（PDF 格式，最多 4 页）：展示已获专利、符合竞赛主题的珠宝产品、技术或服务。

高校

院校已通过专门流程完成遴选与邀请。
如您是有意参与下一届的高校教师，请点击上方“立即申请”按钮，并提交所在高校及相关课程的信息。

为什么参与？

  • 最终评选出 4 名决赛入围者（2 名学生，2 家初创企业），并受邀前往巴黎参加颁奖典礼。
  • 初创企业类别获奖者：将获得 POLI.design – 米兰理工大学提供的导师指导机会。
  • 学生组获奖者：将获得在开云旗下珠宝品牌实习的机会。

开云集团将承担获奖者参加颁奖典礼的差旅、住宿及餐饮费用。

荣誉与展示

开云集团将在全球媒体平台展示获奖设计，推广您在创新与可持续发展方面的理念和成果。

授权声明

所有申请者同意其个人数据仅用于本次奖项评选相关事务，并授权开云集团、米兰理工大学POLI.design 及世界珠宝联合会（CIBJO）公开展示其设计作品，并在纸质或数字媒体及目录中发布。

不要错过重新定义珠宝未来的机会。
立即申请！
Chiudi