Massimo Pitis is a graphic designer and art director; he works in many areas of visual communication, with a focus on brand identity, editorial design, type direction, and exhibition. Founder of Vitamina, he later became Creative Director of Landor Associates Italy. In 2007, he founded Pitis (later Pitis e Associati). In 2001, he won the Italian Art Director’s Club Award for Corporate and Brand Identity. From 2005 to 2007, he chaired the Bureau of European Design Associations and has been a member of the Type Director Club since 2014. Pitis has held conferences and workshops at the Polytechnic University of Milan, La Sapienza University of Rome, Raffles, SPD and IED in Milan, IUAV in Venice and San Marino. He was invited to represent Italy at the Gwangju Design Biennale (South Korea) and the IcogradaCongress in Nagoya (Japan). Since 2015, he has been the art director of Wired Italia, which, along with David Moretti, was awarded as “Magazine of the Year” by the Society of Publication Designers. He continued to receive numerous other medals from the SPD in subsequent years. In 2023, he won the European Design Award for Magazine Design.