Nuovi paradigmi di consumo

Course

The program Nuovi paradigmi di consumo, organized with Shenzhen 4Reasons Corporate Education Limited, analyzes the impact that international social and technological evolutions have on consumption patterns and styles, in order to provide insight into emerging challenges for managers involved in marketing and innovation processes. The course offers an interdisciplinary educational experience that combines theory and practice across a broad spectrum of business, management and design disciplines applied to the study of the marketplace with the opportunity for students to develop and apply real-world solutions to the current environment and address the challenges it poses.
Students will be provided with a comprehensive overview of brand identity, its promotion in the so-called 5G Era, and the use of tools and methods in order to formulate efficient marketing strategies and study current trends.

The Specializng Master will start in September 2021 and end in November 2022.

Didactics

Attendance

The course will be delivered in online mode.

Attendance to the activities foreseen by the Master is mandatory for at least 90% of the course activities.

Didactic Plan

The master is divided into three parts and a project work. The first part, “Italian Excellence: Design, Management, Marketing and Brand Reshaping”, will provide a wide range of topics related to different types of business, branding and service design. The second track, “New Consumption and Creative Marketing in China”, will be delivered by the Chinese partner and will allow students to deepen their knowledge of the Chinese market, understanding its consumers thanks to the support of specific case studies. The third part “Study Trip to Milan” is focused on the Italian economic ecosystem, its structure and mechanism. In general, the Master will allow participants to interact directly with companies and experts in different sectors in order to grasp the current trends and better understand the market of the future generation.

Didactic Modules

The lesson plan will be as follows:

• Long-Standing Enterprise and Family Heritage
• Financial, Process, and Risk Management for a Consumption Company
• Culture, Arts, Aesthetics, and Core Values/Spirits of a Brand
• Brand Positioning and Portfolio of Products & Collections
• From Artistic Design to Products & Collections
• Creating Brand Experience through Service Design
• Brand Identity and Communication in the Post Advertisement Era
• Brand Licensing and Extension of Value Chain
• Consumers’ Needs and Motivations
• Consumers’ Consumption Journey
• Consumers’ Experience through Products and Services
• Consumers’ Brand Recognition
• Digitalised New Consumption
• Strategy and Competitiveness of Consumption Companies
• Field Study /research on how to build a global brand and Design of Scenes, Events, and Retail Spaces
• Project Work

Title Released

At the end of the course, upon passing the final exam, will be issued the diploma of University Master of I
level “New paradigms of consumption”.

Employment Opportunities

The master is aimed at executives, business and marketing professionals, top managers of companies who want to develop an interdisciplinary way of working and strongly aware of market evolutions. In this sense, it is designed to enhance the preparation of managers and their growth within the companies they work for, or an outlet to positions of marketing and innovation management in B2B and B2C companies operating in international contexts. The program will meet the planning requirements of professionals who wish to enhance their knowledge and career background with a flexible and agile program format. In the program will be well balanced case-based lectures, seminars, practical activities, individual and group research delivered in online format or in presence in China with a dedicated study tour in Italy.

Admission

Requirements

The master is aimed at executives, business and marketing professionals, top managers of companies who want to develop an interdisciplinary way of working and strongly aware of the evolution of the market. In this sense sense, it is designed to promote an enhancement of the preparation of managers and their growth within the companies they work for, or an outlet for marketing and innovation management positions in B2B and B2C companies operating in international contexts. The program will be able to meet the planning requirements of professionals who wish to enhance their knowledge and career background with a flexible and agile program. In the program will be well-balanced case-based lectures, seminars, practical activities, individual and group research delivered in online or in-person format in China with a dedicated study tour in Italy.

Admission to the Master is open to Team System employees with a Bachelor’s or Master’s degree in Economics or Engineering. For foreign candidates, equivalent qualifications in the respective study systems will be considered valid.

Participants will be selected by Shenzhen 4Reasons Corporate Education Limited.

Price

The costs of participation in the Master are entirely borne by Shenzhen 4Reasons Corporate Education Limited, including the registration fee (€ 500.00 per student).