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Via Don Giovanni Verità, 25
20158 Milano - Italy - VAT number IT-12878090153
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Interior Design and Architecture
Executive Course
Fair Events Design
In collaboration with Accademia Fiera Milano
The course aims to address some design issues related to the world of events and exhibitions; or that part of architectural design that was once very poetically called “ephemeral architecture”.
HIGHER EDUCATION COURSE NOT AVAILABLE NOW
Italian
Course
The common element to this type of design is the temporary nature; what is normally viewed as an unfavourable factor, in fact, becomes the most fascinating of experiences. It is the application of what communication strategies and marketing prophesy: materialise what is impalpable. “Exciting”, “spectacular” are the key words to ensure companies the immediate feedback of results and instant measurability of their investments. Working on the brief, materialising customer requirements through the implementation of a concept; an architecture, a gesture, a moment suspended in time and space able to produce uniqueness, interaction with the target of the marketing operation, all of these elements characterise this design application field. In this course we will train storytellers able to relate the story of a company according to its qualities, history and culture, going deeper to inform customers of the reasons for the design of a product; all this with the staging of a physical event, an exhibition, an installation that has its strength in the temporal nature and the immediacy of the realisation of an idea.
Didactics
Attendance
The course lasts 20 consecutive days, for 6 hours a day. You must ensure the presence of 75% of the total hours to receive a certificate of attendance at the course.
Training objectives
The educational concept chosen is that of the design workshop: an experience of “learning by doing”, where the design activities will be complemented by targeted lessons by teachers and industry experts who will provide close direct support to course participants.
A professional finishing exercise aimed at training competent designers in the field of fair events.
Employment Opportunities
In this course we will train storytellers able to relate the story of a company according to its qualities, history and culture, going deeper to inform customers of the reasons for the design of a product; all this with the staging of a physical event, an exhibition, an installation that has its strength in the temporal nature and the immediacy of the realisation of an idea.
Admission
Requirements
The course is aimed preferably, but not exclusively, at graduates in architecture, design or engineering and industry professionals who wish to specialise in the design and planning of temporary exhibitions and events.
Price
The course costs € 1.600 + VAT (22%).
For more information please contact POLI.design Ufficio Coordinamento.
