Motion Graphic Design

Course

The significant flow of information which people are constantly exposed to reduces their receptivity to messages. Therefore, now more than ever, it is essential to create communication outputs that are clear and persuasive. Dynamic images are undoubtedly an effective tool. However, especially for particularly short videos, narration must also be induced by graphic elements and texts. Therefore, knowledge of motion graphics has gained central importance in the production of audiovisual content. It’s no coincidence that communication agencies, production houses, and large companies increasingly rely on the contribution of in-house or freelance professionals with consolidated technical knowledge.

The Executive Course in Motion Graphic Design continues and develops the themes presented in the microlearning course Motion Graphic Design Basics – Meeting with professionals, tricks, and applied solutions. The program refines the professional skills related to this topic that were previously introduced. Over 64 hours, participants will acquire theoretical principles, tools, and technical knowledge on how to design and create artifacts with different levels of complexity, and they will develop the necessary set of skills to collaborate with studios, agencies, companies, and organizations that need to develop kinetic graphic projects.

The blended training path (online and in-person) is designed to meet the needs of working people. It is structured with lectures and practical exercises to offer a solid theoretical foundation and, at the same time, crucial operational skills at a professional level. Below are some of the covered topics:

• Introduction to motion graphics techniques
• Typography and kinetic illustrations
• Video editing, 3D modeling and animation, sound design
• AI video and data animation

Didactics

Training objectives

• Deepen the general principles of visual communication, particularly in audiovisual language.
• Learn and refine video post-production techniques, focusing on typography and kinetic illustrations.
• Acquire the tools to design and create motion graphics artifacts at various levels of complexity.

Didactic Modules

The program involves a mix of in-person and remote educational activities, totaling 64 hours. The training modules include theoretical lessons, seminars, and exercises. Classes are held on Fridays.

Module 1 | Hours: 4
Motion Graphic Design: Introduction to Techniques

Definition and specifics of motion graphics compared to other audiovisual products. Focus on sectors, application contexts, tools (storyboard and animatic), and outstanding case studies.

Module 2 | Hours: 12
Kinetic Typography

Principles, tools, and methods for text animation; focus on Adobe After Effects tools and specific parameters; development of a guided low complexity project.

Module 3 | Hours: 12
Kinetic Illustrations

Principles, tools, and methods for image animation, visual storytelling, stylistic characterization; focus on static illustration using Adobe Illustrator and Photoshop and layer animation in Adobe After Effects; development of a guided low complexity project.

Module 4 | Hours: 8
Video Editing

Principles, tools, and methods for editing and audio/video synchronization; focus on Premiere tools and video editing software for smartphones; development of a guided low complexity project.

Module 5 | Hours: 4
3D Modeling and Animation

Principles, tools, methods for 3D modeling and animation; focus on Blender tools and modeling software; analysis of outstanding case studies.

Module 6 | Hours: 8
Sound Design

Principles, tools, and methods for sound design; focus on Adobe Audition tools; development of a guided low complexity project.

Module 7 | Hours: 4
AI Video

New technical explorations in animation using AI; focus on application examples and case studies.

Module 8 | Hours: 12
Data Animation

Principles, tools, and methods for data animation, data management, and preparation for temporal development; focus on Adobe After Effects tools and specific parameters; development of a guided medium complexity project.

Title Released

Upon completion of the training program, participants will receive the open badge for the Executive Course in Motion Graphic Design by POLI.design.

Admission

Requirements

• Students holding a high school diploma or a degree, preferably in Design, Architecture, or Engineering.
• Recent graduates in humanities and artistic disciplines (e.g., Communication Sciences, Fine Arts Academies, music conservatories, film schools).
• Professionals working in the communication sector (e.g., Art Directors, graphic designers and illustrators, video editors).

Preferably, participants should have familiarity with graphic software such as Adobe Illustrator and Photoshop.

Requirements

Admission to the course is subject to a prior selection process. Applicants must submit the following selection documents via this LINK:

• Application for admission to the Course
• Copy of the Tax Code (Codice Fiscale) and identification document.
• CV briefly describing their professional profile.

Price

The total cost of the course is € 2,300 + 22% VAT per student. This sum must be paid in a single installment upon signing the private agreement.

Attendance Benefits for Companies

For companies, partial exemptions of 20% are available for the second employee enrolling in the same course. The requirement to request this exemption is to submit a self-certification confirming that the employees are employed by the same company along with the documentation required for selection.

Enrolment in more than one POLI.design course

Additionally, discounts are offered for individuals enrolling in multiple POLI.design courses: 15% off the second course.

Faculty