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  • Communication Design
  • Cultural Heritage
Executive Course

Brand of Territorial Systems

Design the brand and incoming tourism of a territory




The new competitive dynamics that affect the territories are increasing the weight and importance of the processes of strategic communication of the territorial offering. The course trains new professionals able to combine managerial and organizational skills with the project for the definition of the “portrait” of a territory.
An educational experience aimed at professionals and young graduates based on learning on the job and on the application of methods and tools to a real case, to enhance the skills of actors and professionals involved in the management of institutions and local development agencies, and all those involved in the strategic planning and the promotion of territorial systems.


Didactic Plan

The training course is divided into four thematic modules and a project work on a real case study, for a total duration of 152 hours.

Didactic Modules

Thematic modules:

  • marketing planning and strategies for local development;
  • design for territories;
  • brand design and Brand Management;
  • community planning and social innovation.

Project work
The project work, as in all editions of the course, will consist of a practical design experience, developed in collaboration with sponsoring companies, on an issue identified with respect to current criteria, relevance and significance, so as to enable participants to develop a coherent and comprehensive design process.
The theme of the project work refers to the strategies for the enhancement of the historic center and the region of Biella (Piedmont).



To attend this course, you must have one of the following requirements:

  • Bachelor’s Degree in Architecture, Design, Engineering or economic and management disciplines;
  • Professionals in the field of communication and territorial marketing;
  • Professionals in the field of cultural projects and events for the development of the territory;
  • Employees and collaborators of PA, consortia, bodies and associations for the promotion of the territory.


  • € 1.800,00 + VAT.
  • € 1.500,00 + VAT and Politecnico di Milano Alumni, residents in the province of Biella.