AI for Good

What AI should do: the focus of the event

As Artificial Intelligence (AI) continues to advance at remarkable speed, the global conversation is shifting from what AI can do to what it should do. What constitutes ethical use, and what does not? These questions are challenging citizens and institutions alike. Governments, researchers, and practitioners are increasingly seeking ways to ensure that AI serves the public interest — promoting equity, inclusion, and sustainability.

This upcoming AI4Gov Dialogue addresses these issues, drawing insights from three major international events: the UNESCO AI Capability Building Conference (Paris, June 2025), the WSIS+20 High-Level Event (Geneva, July 2025), and the AI for Good Global Summit (ITU, Geneva, July 2025).

Together, we aim to explore three key questions:

• How can we move from high-level ethical principles to concrete practices and guidance that support their implementation in real-world contexts?
• What kinds of skills do public organizations need to govern and use AI responsibly, and how can these competencies support deeper, long-term transformation of public institutions?
• How can public organizations address the risks of adopting AI — both in their internal processes and in the services they deliver — to ensure that innovation strengthens, rather than undermines, public service legitimacy and institutional trust?

“AI for Good” is open to all and introduces the next edition of the Specializing Master in Artificial Intelligence for Public Services. The event is organized by AI4Gov in collaboration with UNESCO, WSIS, and ITU.

Register here to participate — don’t miss it on July 17th at 5:00 PM (CET)!