Italian Design Icon Makers. Comparing stories and visions

Francesco Scullica, Professor of Politecnico di Milano and Scientific Director of the Specializing Master in Interior Design, among the protagonists of the Design Talk “Italian Design Icon Makers. Comparing stories and visions” organized by INTERNI China e INTERNI with Salone del Mobile. Milano Shanghai.

In the frame of the second edition of the Salone del Mobile. Milano Shanghai, scheduled at the Shanghai Exhibition Center from November 23 to 25, 2017, Yang Dongjiang (Editor-in-chief Interni China and Professor Academy Art and Design Tsinghua University) and Gilda Bojardi (Editor-in-chief Interni) host a conversation, as well as with Francesco Scullica, with Claudio Luti (president Salone del Mobile and president Kartell) and Zheng Guoda (General Manager Shanghai Pellini).

The Design Talk proposes a focus on the protagonists of the project, shifting the attention from the designers to the people that work behind the scenes and have a key role in the innovation and international success of Made in Italy furnishing brands as well as in the evolution of taste and design.

Guest speakers representing entrepreneurship, publishing and education at an International level will discuss the importance of the role of entrepreneurs and other key operators of the Italian design system in transforming the project of a designer in an innovative icon of design, managing expertise, knowledge and investments.