In the emerging context, characterised by the urgency of climate change, increased geo-political and economic tensions and the raise of pervasive technologies (such as artificial intelligences), service design practitioners are asked to face new important challenges, with increasingly higher complexity. When we design services, can we shift our focus from existing individual needs to tomorrow’s development for humans and the planet as a whole? How do we help organisations identify more sustainable service models and reduce their environmental, social and financial impact? How might we embed considerations on the short-term and long-term consequences services could generate, at multiple levels?
In the past years we have been conducting research at the interception among design and other disciplines (such as behavioural science, systems thinking and speculative approaches), with the intention to enhance our practice and refresh the tools and frameworks we use everyday with new perspectives. During the masterclass, we will walk you through the results of our exploration, and show through case studies how we have been augmenting our approach to service design with new techniques.
What if those experiments became the new standard, and we could more easily embed a conscious understanding of behaviours and systems development in our everyday projects?
Yulya Besplemennova, Francesca Foglieni, Roberta Tassi – Service Design Tools project’s Scientific Coordinators (Yulya & Francesca) and Founder & Scientific Director (Roberta)