Design the Digital Strategy

Course

Design the Digital Strategy is a first level university Specializing Master of the Politecnico di Milano, an evolution of “Specializing Master SNID – Social Network Influence Design”, which was created with the objective of training professionals to plan, coordinate, and monitor business, marketing and digital communication strategies.

What makes the Specializing Master in Design the Digital Strategy different?

The pathway in Career Design
We enhance your identity
For us, the starting point is you, with your characteristics, your experiences and your uniqueness. Our mission is to help you express who you are and give you the tools to find your place in the world of work.
Through an ad hoc workshop led by a coach, you will learn how to recognise and enhance your particularities and plan the stages of your career path.

The project method
We grow interpreters, not intermediaries
The transformative spirit is in our DNA, and the historical period we are living leads us to look ahead and evolve.
As a training product of the Politecnico di Milano, the Master in Design the Digital Strategy has inherited a strongly project-based approach, which enables the formation of critical thinking and a personal method that represents the true competitive differential of an innovative and contemporary training product.

A close connection with the market
We teach how to win a role in the labour market every day
This Specializing Master is designed by people who see the future as a tangible opportunity for change and is led by a team of lecturers and professionals who bring into the classroom the experiences of today’s market.
 

Some numbers

Didactics

Training objectives

The Specializing Master aims to train professionals able to design, coordinate and monitor business strategies, digital marketing and communication.

LISTENING, STRATEGY and MONITORING are the pillars of the process that will lead the class to create digital communication ecosystems in line with the values ​​and objectives of the brand, with particular attention to the relationship between the company and the users of the network. The end user will be at the center of the strategic path, according to a User Centered Design approach. The outgoing figure will be able to design and manage digital transformation strategies for business, marketing and communication and can fill the following roles: Digital Strategist, Digital Project Manager, Digital Account and Digital Innovation Officer.

Didactic Modules

#INSPIRING
What is digital transformation and what is its role in design, marketing and communication?
Read the contemporary and cultural context to understand the impacts that digital transformation has on companies’ needs and grasp the key elements of innovation through design thinking methodology applied to marketing and communication.

#LISTENING
How to read the market critically and identify new trends, needs and opportunities thanks to data?
Master data-driven research methodologies to understand the dynamics of digital ethnography and design user-centred listening systems to analyse data, aggregate them, turn them into strategic insights and communicate them effectively thanks to data visualisation.

#STRATEGY
How do you generate business value with digital, what is the basis of a brand identity and how do you define its position in the market?
Understand the potential of digital in creating business value and acquire a design-driven method to design a brand identity, identify its strategic objectives and define its position in the market.

#DESIGN
How digital and design can respond to a need through a service, product or content concept?
Acquire the principles and fundamentals of concept generation, service design and visual culture for multi-channel digital design and create interactive user-driven and service-driven experiences.

#GO-TO-MARKET
How to design effective content and digital marketing campaigns across channels?
Identify effective customer experience strategies and learn the principles of media and content design across digital and physical touchpoints.
Design, manage and monitor digital marketing activities by defining high-performance funnels, effective media mixes and advertising budget planning.

#EMPOWERMENT
How to manage processes and teamwork to achieve effective and efficient project results?
Acquire the ability to manage project processes through project management tools and agile methodology.
Develop an aptitude for team working through the Process Communication Model (PCM) and experience the dynamics of team work through Project Work with companies.

#CAREER DESIGN
How to design goals and plan career steps?
Acquire together with a coach the awareness to recognise one’s own aptitudes and motivations and define professional goals.
Learn how to recognise opportunities in the changing market and plan the strategy for reaching career milestones.

#INTERNSHIP
How to Test Your Skills?
500 hours of in-company internships to experience what you have learnt during the Specializing Master in the field.

A final exam will formalize the path done by each student.

Title Released

At the end of the course, students who pass the final examination will receive a joint first-level Specializing Master in “DESIGN THE DIGITAL STRATEGY. Design, marketing e comunicazione per la trasformazione digitale” from the Politecnico di Milano.

Employment Opportunities

The Specializing Master in Design the Digital Strategy trains professionals able to devise and manage digital communication and marketing strategies and to coordinate the various figures necessary for the process. Thanks to the design approach and the ability to interpret the context developed during the Master, candidates will be able to design and manage digital transformation strategies for business, marketing and communication.

During the training the candidate acquires the necessary strategic and project management skills, the experience in the choice of communication languages ​​and the mastery of technicality that allow him to fill different roles on the market:

Digital Strategist: one who defines new digital marketing and communication strategies;
Digital Officer: who sets the transformation in the company, identifies opportunities for innovation and evolves business models;
Digital Project Manager: the person who manages transformation projects and coordinates the various figures involved;
Digital Account: the person who manages the relationship with the customer and interprets the customer’s needs in the sales process of digital projects.

Admission

Requirements

It is open to candidates holding a University Diploma or Degree in:

Economics and Business (including but not limited to: Economics, Finance and Corporate Law);
Humanities (including but not limited to: Philosophy, Sociology, Journalism, Foreign Languages ​​and Literatures, Humanities in the Environment and Landscape, New Art Technologies);
Engineering; Design; Architecture; Communication Sciences (including but not limited to: Culture and Language for Communication, Communication and Psychology, Media Languages, Publishing, Communication and Information Sciences); Marketing; Management.

Candidates are invited to consult the Master Board if their study path doesen’t match with these categories. For foreign applicants, equivalent qualifications will be considered in their respective studies.

Selection documents must be submitted to formazione@polidesign.net.

Deadlines

To take part to the selection process, the application form must be completed online within the following deadlines:

• EU/ Non-EU who graduated in Italy / EU citizens with qualification gained abroad within January 22nd, 2024;

• Non-EU citizens who graduated abroad within December 22nd, 2023.

Price

The cost of the Specializing Master is 12.000 € (11.500 € participation fee + 500 € registration fee at Politecnico di Milano).

Companies can purchase the four specialization modules (Content Strategist, Digital PR & Reputation Manager, Digital ADV Specialist, Data Scientist) at a total cost of € 6,000 + VAT.

POLI.design offers the community of Politecnico di Milano a 50% discount to be applied to the participation fee for a I and II level Specializing Master or Higher Education Course / Post Graduate Program / Continuing Education Course which POLI.design manages and provides. The discount is for internal staff (i.e., structured teachers and technical and administrative staff) with active contracts at Politecnico di Milano and members of their household.

HOW IT WORKS:

To benefit from the discount you will need to:

• send the selection application to the chosen course with the relevant required documents;
• successfully pass the selections;
• send a copy of the applicant’s family status.

Faculty

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