Art Direction & Copywriting
First level Specializing Master at the Politecnico di Milano.
The Master's where you work with creative directors.
XI Edition - in Italian
February 2021
Sectors

Specializing Master scientific director:
Marisa Galbiati – Politecnico di Milano
Teaches multimedia and audiovisual communication at the Politecnico di Milano, Facoltà del Design, as full professor.  Her work centers on communication strategies applied to a variety of contexts, from the urban or natural environment to corporate-image messaging.  She also heads the Specializing Master Brand Communication-il progetto, la costruzione e la gestione della marca, which is run jointly with AssoComunicazione.

Specializing Master 
creative director:
Luis Ciccognani - Agenzia di creatività
Debuted extremely early with "Chi non mangia la Golia..." and "Mago G," two ad campaigns that became part of the language in Italy.  Wrapped up the millennium with Sanpellegrino Calze and Antonio Banderas, Infiore and Monica Bellucci, Levoni and "Non han mai fatto male tre fette di salame..." (literally, three slices of salami never hurt).  His other work includes public-interest communication: "La solidarietà nelle città," "Telefono Azzurro/Rosa," "Fondazione Corti Uganda," "Settimanale Vita," and "Lila Lega Italiana Lottacontro l'Aids."  He is currently consulting with Coopi Cooperazione Internazionale.  The future is being invented.

Luis Ciccognani - Showreel:

Faculty
The previous seven editions of this Specializing Master were taught by more than twenty of the leading creative directors of Italian and multinational ad agencies.  They led students through the world history of brands, along with the the independents, companies that are increasingly shining in Italy.  Faculty for previous editions has included:

  • Maurizio Sala - Bitmama
  • Federica Ariagno - Auge
  • Giampietro Vigorelli - Past DLV BBDO
  • Aliash Mc Gregor - TBWA Parigi
  • Aldo Cernuto - Cernuto&Pizzigoni
  • Pasquale Barbella
  • Vicky Gitto - Y&R
  • Pietro Maestri - consulente internazionale 
  • Emanuele Pirella - Pirella Lowe 
  • Giovanni Porro - Havas
  • Selmi Barissever - Havas
  • Erick Loi - Havas
  • Giorgio Natale - AUGE
  • Marco Capozzi - past Dolci 
  • Moran Beaumer - scrittore
  • Marco Cremona - Y&R Russia
  • Lorenzo Marini - Lorenzo Marini Associati 
  • Fabrizio Russo - Klein Russo 
  • Alessandro Orlandi - Saatchi&Saatchi 
  • Pino Rozzi - 1861United 
  • Roberto Greco - Grey
  • Enrico Spinetta - Wunderman
  • Paulo Bernini - BitMama
  • Paul Waters - past TBWA 
  • Marco Testa - Armando Testa 
  • Francesco Vigoriti - STV DDB 
  • Alessandra Mazzucchelli - past Studio Nuovi Prodotti 
  • Luca Scotto Di Carlo - M&CSaatchi 
  • Alex Brunori - GOOGLE
  • Francesco Guerrera - past TBWA 
  • Stefano Zanoni - Arnold
  • Fabrizio Piccolini - Arnold
  • Federico Pepe - DLVBBDO
  • Nicola Cellemme - DLVBBDO
  • Pasquale Frezza - DLVBBDO
  • Stefania Siani - DLVBBDO
  • Roberto Merlini - Art Writer 
  • Francois Zille - Teorico della comunicazione e Ricercatore 
  • Daniele Ravenna - consulente Havas
  • Paolo Iabichino - Ogilvy
  • Giuseppe Mastromatteo - Ogilvy
  • Lele Panzeri - Le Balene 
  • Sergio Muller - A-Tono 
  • Andre Gidoi - Leo Burnett 
  • Markus Johansson - Leo Burnett 
  • Mario Musiano - Greylab
  • Nicola Rovetta - FCB
  • Serena Di Bruno - Grey United 
  • Paolo Maccarini - McCann
  • Vincenzo Celli - Armando Testa 
  • Paolo Zecca – Stv DDB
  • Gabriele Goffredo - Stv DDB
  • Antonio Di Donato – Stv DDB 
  • Filippo Fiocchi - Zodiak
  • Michele La Fiandra - Zodiak
  • Ottavio Nava - Wearesocial

Know more

Art Direction & Copywriting

 

Tuition and Fees
The total cost is € 13.000 per student.
For Politecnico di Milano students, € 10.000.
Goals
  • Know the change of the Brand system
  • Know all the areas of communication
  • Creation of creative communication projects for classic and new media
Teaching Plan

The Specializing Master will begin on February 2021 and will end on February 2022.

Venue

POLI.design, Via Don Giovanni Verità, 25 - 20158 Milan

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