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Silvia Barbieri


Service Design

IX edition
  • English
October 2021


Founder of “The Branding Letters”, Silvia developed brand strategies for over 20 years in three of the biggest global communication and branding companies (JWT, McCann, Futurebrand).
Analysing and forecasting social dynamics and cultural trends, capturing insights, creating positioning and ideas are her main passions and competencies.
She has developed brand strategies for many companies, competing in different categories. Just to quote some: Barilla, Fiat 500, Fiat Panda, Alfa Romeo, Camper, Canali, Recarlo, Moleskine, Luxottica, TIM.
She has a strong expertise in “place branding”, the discipline which helps promoting places, cities or nations.
With a background in classical studies and a degree in History, Silvia writes for Retailwatch. has published her first book on branding, “Dialogues on the philosophical daily life of branding”, Postmedia Edition.
She is Counselor for Art at MIT, Boston.