Service Design
The first Specializing Master in Service Design at the Politecnico di Milano
VII Edition
October, 2019

The Specializing Master programme is taught by an outstanding Italian and international faculty, belonging to Italian and foreign universities, but also drawing on the expertise of design professionals and entrepreneurs working in Italy and abroad. It is supervised by an Advisory Board whose members represent Italian and international excellence in service design and innovation.

Director - Stefano Maffei
Co-director - Beatrice Villari
General Coordinator and External Relations – Raffaela Scognamiglio
Senior Consultant – Francesca Foglieni
Digital Experience Consultant & Service Designer – Enrico Tedoldi
Cristina Favini - Design Director at Logotel
Stefan Holmlid - Professor at Linkoping University
Ilpo Koskinen - Sociologist and Industrial Design Professor
Ezio Manzini - International Design Theorist
Nicola Morelli - Professor at Aalborg University
Lara Penin - Associate Professor at Parsons NYC
Daniela Sangiorgi - Associate Professor at Politecnico di Milano
Giuliano Simonelli - Full Professor at Politecnico di Milano
Eduardo Staszowski - Assistant Professor at Parsons NYC
Silvia Barbieri - Head of Brand Strategy
Claudia Busetto - Information Architect and UX designer 
Marta Carrera - Service Designer and Research Fellow @Design Department of Politecnico di Milano
Valentina D'Addato - Service Designer
Vincenzo Di Maria - Service designer and social innovator
Marc Garcia Fortuny - Service designer and Professional Questioner
Adriano Gariglio - E-Services for Life and Health
Stefan Holmlid - Professor at Linköping University
Guy Julier - Professor of Design Culture at the University of Brighton
Damien Lanfrey - Co-founder at Wonderful Education / Future Education
Paolo Lombardi - Head of innovation at Tree
Ezio Manzini - International Design Theorist
Patrizia Marti - Senior Researcher at University of Siena and Professor at Eindhoven University of Technology
Anna Meroni - Associate Professor at Politecnico di Milano
Nicola Morelli - Professor at Aalborg University, Denmark
Stefan Moritz - Global Vice President at Veryday, Associate Partner at McKinsey Design
Danila Pellicani - Design Director at McKinsey & Company
Andy Polaine - Group Design Director of Fjord Client Evolution
Belina Raffy - Global co-creation consultant
Liat Rogel  - Founder of HousingLab, Freelance Service Designer and Design Teacher
Daniela Sangiorgi - Associate Professor at Politecnico di Milano 
Donatella Solda - Policy Adviser on Innovation and Digital Transformation
Roberta Tassi - Service Designer
Chiara Torti - Senior Strategist & Service Designer
Chiara Diana - Executive Creative Director at frog 

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Service Design


Tuition and Fees
The total cost is € 15.500 per student.
For Politecnico di Milano students, € 14.000.
Finacial aid available.
  • design, manage, and organize the conception and implementation of a service
  • develop innovation and entrepreneurship
Teaching Plan
Start date: October, 2019
Classes: from October 2019 to April 2020
Internship: from April to September 2020
End date: October 2020
Lessons will be held at, via Durando 38/A.

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