Service Design
The first Specializing Master in Service Design at the Politecnico di Milano
VIII Edition - in English
October, 2020


The Specializing Master programme is taught by an outstanding Italian and international faculty, belonging to Italian and foreign universities, but also drawing on the expertise of design professionals and entrepreneurs working in Italy and abroad. It is supervised by an Advisory Board whose members represent Italian and international excellence in service design and innovation.

Director - Stefano Maffei
Co-director - Beatrice Villari
General Coordinator and External Relations – Raffaela Scognamiglio
Senior Consultant – Francesca Foglieni
Digital Experience Consultant & Service Designer – Enrico Tedoldi
Cristina Favini - Strategist & Manager of Design at Logotel
Stefan Holmlid - Professor at Linkoping University
Ilpo Koskinen - Sociologist and Industrial Design Professor
Ezio Manzini - International Design Theorist
Nicola Morelli - Professor at Aalborg University
Lara Penin - Director of the Transdisciplinary Design Program at Parsons
Daniela Sangiorgi - Associate Professor at Politecnico di Milano
Eduardo Staszowski - Assistant Professor at Parsons NYC
Silvia Barbieri - Founder at The Branding Letters
Gianluca Brugnoli - Chief Experience Design at Digital McKinsey
Claudia Busetto - Co-founder at commonground
Dario Buzzini -  Service Design Director at IDEO
Stefano Cardini - Designer and Architect
Paolo Ciuccarelli - Associate Professor at Politecnico di Milano
Alessandro Confalonieri - Head of Service Design at Doing
Valentina D’Addato - Service Designer
Amalia De Götzen - Associate Professor at Aalborg University
Vincenzo Di Maria - Service Designer and Co-founder at commonground
Chiara Diana -  Executive Creative Director at frog
Chiara Gambarana - Service Designer at HousingLab 
Marc Garcia Fortuny - Service designer & Professional Questioner
Adriano Gariglio - Senior Design Consultant at Connect Reply
Antonio Grillo - Service and UX Design Director at Digital Entity
Rachel Inman - Staff UX Lead at Google
Guy Julier - Professor at Aalto University
Jan Koenders - Senior Service Design Consultant at Livework
Francesco Leoni - Communication Designer at Politecnico di Milano
Paolo Lombardi - Open Innovation Manager
Birgit Mager - Co-founder and President at Service Design Network
Ezio Manzini - International Design Theorist
Thomas Markussen - Associate Professor at SDU Design
Patrizia Marti - Professor at University of Siena
Anna Meroni - Associate Professor at Politecnico di Milano
Stefan Moritz - Vice President at Veryday and Associate Partner at McKinsey Design
Nicolas Nova - Founder at Near Future Laboratory
Danila Pellicani - Experience Design Director at McKinsey & Company
Azzurra Pini - Data Designer at Fjord
Andy Polaine - Group Director at Fjord Client Evolution
Belina Raffy - Global co-creation consultant
Liat Rogel - Founder at HousingLab
Lorenzo Ruggieri - Design Manager at H-FARM
Klaus Schwarzenberger - Co-founder & CTO at More than Metrics
Luca Simeone - Assistant Professor at Aalborg University
Andrea Siodmok - Deputy Director at the Cabinet Office
Roberta Tassi - Founder and Design Lead at Oblo
Chiara Torti - Senior Strategist & Service Designer

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Service Design


Tuition and Fees
The total cost is € 15.500 per student.
For Politecnico di Milano students, € 14.000.
Finacial aid available.
  • design, manage, and organize the conception and implementation of a service
  • develop innovation and entrepreneurship
Teaching Plan
Start date: October, 2020
Classes: from October 2020 to April 2021
Internship: from April to September 2021
End date: October 2021
Venue, Via Don Giovanni Verità, 25 - 20158 Milan

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