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UX Talk #35 - UX & Business

An open reflection on the impacts of UX in business, featuring case studies from Publicis Sapient and Tangity – part of NTT Data Network.

Friday, 1st March 2024 at 18.00 @ YoRoom Coworking


How to measure the impact of introducing UX methodologies within an organization?

How to progressively assess the organization’s Design Maturity?

How can we enable Designers to influence business decisions, ultimately transforming the way the organization work and its long-term strategy?

How to make Design Leadership a “real thing” within the company?

We will discuss these and more aspects in a roundtable with professionals from the consulting world, through the presentation of case studies and an open discussion with the audience.

At the conclusion of the proceedings: aperitif
Participation is free, subject to availability.


Laura Licari
Executive Design Director @ Publicis Sapient

Giuseppe Cuciniello
Director, International Business Development & Planning @ Tangity


18:00 – 18:15
Topic introduction by Experience Design Academy

18:15 – 18:45
Keynote #1: Tangity

18:45 – 19:15
Keynote #2: Publicis Sapient

19:15 – 19:30
Discussion and Q&A

19:30 – 20:00
Final aperitif

The Experience Design Academy is the center of applied research of dedicated to the User Experience in both digital and physical domains. A center for training, coaching and applied research for companies and institutions. A polytechnical approach that allows a deep thinking and a design mindfullness to propose several hypotheses and to verify their effectiveness, in an iterative process.

Registration for the Courses is now open:

Corso Executive in User Interface Design (UI) – Aprile 2024
Corso Breve in Figma Design – Giugno 2024
Corso Breve in Design System – Giugno 2024



UX Talk #36 – Product Discovery

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