UX Talk #28 - Branding & UX

April 1st, 2022 from 6.00 pm (CET)

Since the spreading of design systems standardised the digital experience in favour of usability, a lot of digital products ended up looking the same. On the other hand, a relevant part of the relationship between the consumer and the brand today is established online, necessarily determining our perception of it: that’s why we can’t conceive branding and UX as separate departments.

How can designers make these two aspects coexist? How can branding choices affect and even improve the UX of a digital artefact? How can we better position a brand by the way we use its platforms, not only by the way it communicates with us?

Our special guests will try to answer these question by witnessing the methodologies of a big digital consultancy firm and a renowned independent creative studio.

The event will be held in English.

SPEAKERS:

Giulia Di Gregorio
Senior Service & UX Designer
@ H-FARM Innovation

Andrea Pavan
Lead Designer
@ Leftloft

Camilla Zani
Senior Creative Designer
@H-FARM Innovation