Brianza Open District
Photography contest on INSTAGRAM
project by Brianza Experience

Deadline registration: October 30, 2015
Download the regulations
An initiative of Brianza Experience, sponsored by The project is the fruit of a collaboration with the City Innovation Lab of ALTIS of the Università Cattolica del Sacro Cuore of Milan and supported by the “Meet Brianza Expo invitational, promoted by the Province of Monza Brianza, lead agency, in collaboration with the Monza Brianza Chamber of Commerce and STER (Territorial Headquarters of the Region of Lombardy).
The contest aims to increase awareness of Brianza at the international level through a photographic portrait of its treasures: natural, cultural and industrial.
The contest is divided into two categories: DREAMING and MAKING:
  • the DREAMING category is for photos shot in churches, historic sites (buildings, squares, streets, etc.) and natural sites (parks, bike paths, rivers, etc.);
  • the MAKING category is for production sites, shots taken inside or outside the companies belonging to the Brianza Design District project (production processes, people, machinery, etc), designers and design studios that work (or have worked) in the area, and the results of said production (finished and semi-finished products).
Participation in the contest is free of charge and open to all persons of legal age of any nationality. If a minor would like to participate, he/she must do so with an adult. 
The submission window runs from 21 September 2015 to 11:59 pm of 30 October 2015. Photographs uploaded on INSTAGRAM and/or in the form in a following date will not be evaluated.
All the photographs sent by participants will be subject to evaluation by a qualified jury, formed by a technical committee composed of representatives of the promoters. The list of promoters can be found at the following link.
Jury will be composed of:
  • Scientific Supervisor: Dario SigonaLAB Immagine, Department of Design at the Politecnico di Milano;
  • Category #dreaming: Matteo Cireneiphotographer;
  • Category #making: Massimo Ferrariphotographer.
Prizes will be awarded at the discretion of the jury to:
  • the three best photographs in the "Dreaming" category
  • the three best photographs in the "Making" category
The jury will also assign a maximum of 20 special mentions, regardless of category. 
The winners of the prizes and special mentions will be advised by email, using the address submitted upon registration.
The public announcement of the winners will take place during the closing event of the project. Date and place will be announced soon.
The winning images and special mentions may be exhibited at the closing event. 
Brianza Experience is a network of ten cities in Brianza (Cabiate, Cantù, Carugo, Figino Serenza, Giussano, Lentate sul Seveso, Lissone, Mariano Comense, Meda and Sovico), formed in 2014 to promote economic and cultural initiatives for local development. In a radius of just over 25 km, there are around 200 thousand inhabitants and nearly 2,000 businesses in the wood furniture and design sector. A natural complement to Milan, world capital of design, with a capacity for unique synergies: on the one hand, a metropolis with all the attendant services and new creative professions; on the the other, Brianza, where artisanal traditions and new technologies transform the ideas of designers into products of the highest quality, making it one of the most important design districts in the world. 
The contest is part of Brianza Design District, a project realized by the Brianza Experience network with the aim of promoting the artisanal and industrial culture of Brianza in the field of design and furniture. It is a platform in which to discover a Grand Tour of the district’s production sites, between innovation and tradition. And by extension, promoting a new form of experiential tourism, where alongside classic tourist destinations visitors can experience the factories, laboratories and workshops that are the beating heart of Brianza’s know-how. 
Under the banner of #brianzadesigndistrict there are now about 180 companies (from artisan workshops to major industrial groups) which have made this area great, and which still today have a lot to say, and above all to create. 
For further information please write to: