Design for Kids & Toys
Specializing Master in e-learning
III Edition - in English
January 2021
DEADLINE: in chronological order

The Specializing Master in Design for Kids & Toys is organized in partnership with Assogiocattoli, which represents Italian manufacturers and distributors working in this industry.

Italy generally excels in design (that means culture, method and practice of project and production) in several fields like fashion, food and creativity applied to multiple activities, but in the toy and childcare productions Italian design has yet to play a key role in building a recognizable identity.
The "Design System" and "System of Enterprise", shows significant episodes but certainly not a coherent and recognizable oversight in children's products, in furniture for children, in the game and in the toy sector. From this scenario it comes a need in poly-technical and multi-skill training. Designers and, in particular, strategic designers have the role of create scenarios understanding the many aspects and skills that compose the system.


The Specializing Master in Design for Kids & Toys aims to train, in terms of content and method,a new generation of designers able to manage complex design processes in the world of products and services for kids.

The didactic objective is to provide methods and tools to coordinate very different skills from each other and move safely between concrete constraints, such as security and law, and abstract goals such as cultural, cognitive, educational, recreational and ethical.
At the end of the Master students will have design and process skills, useful to manage highly complex Product Systems typical of all the sectors that have the child as a reference user.

Design a toy or a product/service for children needs the skills to design the whole system of artefacts, around the child and for products and services. Too often actually products for children have been interpreted as the declination of pre-existing goods, overloaded with signs, functions and colours inserted in a deliberately redundant packaging, or the unmediated reproduction of an adult object. Today technology offers interesting opportunities but often it is not a vehicle of qualified contents able to generate new ways of playing, learning and socializing or stimulating creativity and imagination, but more often it is a self-referential and not suitable for children component. The Master aims to train professionals able to exploit all the potentials and opportunities of technology and markets, putting the child at the center of any design process and innovation.

Job description and final assessment

Master in Design for Kids & Toys has three types of employment opportunities:
  • freelance professionals and consultants able of thinking, developing and managing product service system projects and educational activities (training, laboratories, workshops etc.);
  • startuppers able of giving life to new businesses within offering for kids by taking cross-cutting opportunities in different sectors and areas (from technology to services);
  • positions in research and development offices, technical office, marketing and communication of companies, agencies and institutions that have business related to the child system.
Positions in retail specialized in the child system.

Degree Awarded

At the end of the course, students who pass the final examination will receive a joint first-level Specializing Master in  “Design for Kids and Toys” from Politecnico di Milano.
The Specializing Master grants 60 credits, equivalent to 60 ECTS.

Know more

Design for Kids & Toys


Tuition and Fees

Total charges for the Specializing Master are € 10.000,00.

  • provide methods and tools to coordinate different skills
  • know the safety and regulatory constraints
  • know cultural, cognitive, pedagogical, ludic and ethical objectives
Teaching Plan

The Specializing Master will begin January 2021 and will end February 2022.

The Master will be held in e-learning mode + 2 workshops in Milan with international companies.

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