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  • Product Design
Master / V edition

Design for Kids & Toys

Designing product service systems, like toys, games, furniture, platforms, events and services, for children with a focus on usability, accessibility, pedagogical quality, ethics and interaction.

Price
10.500,00 €
Duration
30 Jan. 2023 - 29 Feb. 2024
Language
  • English
Available seats
20
Special Condition available

Course

The Specializing Master aims to train, in terms of content and method, a new generation of designers able to manage highly complex product service systems, typical of all the sectors that have the child as a reference user. Its objective is to develop a transversal competence to move confidently between concrete constraints, such as security and law, and abstract goals such as cultural, cognitive, educational, recreational and ethical.

Faculty



Faculty

Venanzio Arquilla Scientific Director
Arianna Vignati Vice Director
Luca Fois Vice Director
Francesco Zurlo Strategic Design
Andreoni Giuseppe Technologies applied to game
Campodall’Orto Sergio Become Entrepreneur
Corbellini Bernardo Product Design for Kids
Dantona Bice Product Design for Kids
D’Ambrosio Silvia Digital Era
Gelsomini Mirko Technologies for play, learning and inclusion
Generali Marco Marketing and Distribution
Gilli Gabriella Psychology, Pedagogy, Neuroscience
Luglietti Rossella Circular Economy principles applied in Design for Kids
Paracchini Luigi Technologies and processes of production
Pei Xue Service Design: Mindset, Process & Practices
Pozzi Matteo Game Design
Sanchez Maria The art of toddling
Taverna Paolo Project Management
Terenzi Benedetta Ethnographic research tools for Design
Terracciano Maddalena Main neuropsychiatric, neuropsychological and neuromotor diseases in developmental age
Renato Ocone Main neuropsychiatric, neuropsychological and neuromotor diseases in developmental age
Valan Francesca Color Design

Testimonials

Yue Liu

Silvia D'Ambrosio

Didactics

Frequency

The training course is based on a online learning model. Using an e-learning platform, students are able to access theoretical training modules that they can manage independently according to their own schedule. Following this, the programme includes workshop activities, for which physical presence at POLI.design is strongly recommended but not mandatory, and a project work developed during a professional internship.

Training objectives

The Master in Design for Kids & is organized in partnership with Assogiocattoli, which represents Italian manufacturers and distributors working in this industry. Italy generally excels in design (that means culture, method and practice of project and production) in several fields like fashion, food and creativity applied to multiple activities, but in the toy and childcare productions Italian design has yet to play a key role in building a recognizable identity. The “Design System” and “System of Enterprise”, shows significant episodes but certainly not a coherent and recognizable oversight in children’s products, in furniture for children, in the game and in the toy sector. From this scenario it comes a need in poly-technical and multi-skill training.

Designers and, in particular, strategic designers have the role of create scenarios understanding the many aspects and skills that compose the system. Design a toy or a product/service for children needs the skills to design the whole system of artefacts, around the child and for products and services.

Too often actually products for children have been interpreted as the declination of pre-existing goods, overloaded with signs, functions and colours inserted in a deliberately redundant packaging, or the unmediated reproduction of an adult object. Today technology offers interesting opportunities but often it is not a vehicle of qualified contents able to generate new ways of playing, learning and socializing or stimulating creativity and imagination, but more often it is a self-referential and not suitable for children component.

If we think today about the “Design for Kids”, then we realize the number and type of skills needed to design a quality product aimed at the world of children.

Didactic Plan

The educational project is based on an approach that integrates theoretical training modules in e-learning with workshop activities, for which physical presence is strongly recommended but not mandatory, and a project work developed during a professional internship.

Didactic Modules

Theoretical training modules in e-learning mode: students, using the e- learning platform, follow all the elearning didactic modules managing autonomously the times and the hours of use of the didactic contents with exercises for the assessment of learning contents. At the end of each module students will have to take a test (quiz or report) to verify the acquired concepts.

The theoretical training modules, delivered in e-learning mode, concern the following subjects:

-strategic design and design thinking
-service design
-marketing and communication
-companies, the sector and the markets
-technologies and materials
-laws and safety
-pedagogy, psychology, cognitive ergonomics and neuroscience.

Two design Workshops (1-month each): the two design workshops aim of exploring scenarios of “Product-Service System” innovation for the world of Kids & Toys, proposing to the students a project development path oriented towards innovation in collaboration with companies and partner institutions.

Professional Internship (min. 475 hours / 3+ months): starting from the skills gained in the e-learning modules and during the workshops, the students will be asked to develop a project work during a minimum 3-month professional internship. The students will be guided to the choice and the candidacy to work side by side with international firms in the kids and toy sectors. During the internship, the candidate will be able to independently develop a final project based on the practical experience during the internship and the knowledge and interests gained throughout the Master.

The Final Project must be delivered in the form of a digital presentation and discussed in an exam session with the presence of the appointed Teaching Committee.

 

Didactic programme:

  • Communication
  • Human Centered Design
  • Strategic Design
  • Psychology
  • Technology and materials
  • Project management
  • Regulations
  • Marketing
  • Product-service-system
  • Ict and robotics
  • Entrepreneurship & Strategy
  • Worshop 1
  • Workshop 2
  • Stage

 

Title Released

At the end of the course, students who pass the final examination will receive a joint first-level Specializing Master in “Design for Kids and Toys” from Politecnico di Milano.

The Specializing Master grants 60 credits, equivalent to 60 ECTS.

Employment Opportunities

Master in Design for Kids & Toys has three types of employment opportunities:

– Freelance professionals and consultants able of thinking, developing and managing product service system projects and educational activities (training, laboratories, workshops etc.);
– Startuppers able of giving life to new businesses within offering for kids by taking cross-cutting
opportunities in different sectors and areas (from technology to services);
– Positions in research and development offices, technical office, marketing and communication of
companies, agencies and institutions that have business related to the child system;
– Positions in retail specialized in the child system.

The Master also has the cultural goal of training mothers and dads aware of the role of play in the educational development of children. The Master aims to train professionals able to exploit all the potentials and opportunities of technology and markets, putting the child at the center of any design process and innovation.

Admission

Requirements

The Master is held in English: a good knowledge of the
English language will be an advantage.

Master in Design for Kids & Toys is open to applicants who have a university degree (Laurea, equivalent to a Bachelor of Science) under the old or the new educational system or a Laurea Magistrale (equivalent to a Master of Science) under the new educational system in Architecture, Engineering and Industrial Design, and in related economic disciplines, Communication Science, Educational Science and to applicants with equivalent qualifications. The Board shall admit applicants who have qualifications in disciplines other than those specified above, if the Master may complete the training of the applicant or the professional skills and experience shown
by same.

The selection is made by the Commission.
The selections will be made in chronological order with respect to the date of receipt of the application, until all available places have been filled.

 

Deadlines

To take part to the selection process, the application form must be completed online within the following deadlines:

  • for Italian / foreign citizens with a qualification obtained in Italy within December 14th, 2022
  • for Extra U.E. citizens within November 14th, 2022

Price

The total cost of the programme is equal to € 10,500.00.

The cost of the programme is divided into:
– Registration fee for Politecnico di Milano, € 500.00 for student;
– Participation fee, equal to € 10,000.00 for student.

 


SPECIAL CONDITION
Enroll in the Specializing Master and make the payment no later than November 30, 2022 to take advantage of the €800 reduction to be applied to the participation fee.

Faculty

Current edition

Faculty

Venanzio Arquilla Scientific Director
Arianna Vignati Vice Director
Luca Fois Vice Director
Francesco Zurlo Strategic Design
Andreoni Giuseppe Technologies applied to game
Campodall’Orto Sergio Become Entrepreneur
Corbellini Bernardo Product Design for Kids
Dantona Bice Product Design for Kids
D’Ambrosio Silvia Digital Era
Gelsomini Mirko Technologies for play, learning and inclusion
Generali Marco Marketing and Distribution
Gilli Gabriella Psychology, Pedagogy, Neuroscience
Luglietti Rossella Circular Economy principles applied in Design for Kids
Paracchini Luigi Technologies and processes of production
Pei Xue Service Design: Mindset, Process & Practices
Pozzi Matteo Game Design
Sanchez Maria The art of toddling
Taverna Paolo Project Management
Terenzi Benedetta Ethnographic research tools for Design
Terracciano Maddalena Main neuropsychiatric, neuropsychological and neuromotor diseases in developmental age
Renato Ocone Main neuropsychiatric, neuropsychological and neuromotor diseases in developmental age
Valan Francesca Color Design

Partners

Current edition

Patronage
Companies that collaborate with the Master

Kids Design System

The Design for Kids and toys Specializing Master is part of a broader system which investigate everything revolving around the child. The goal of the Kids & Toys Observatory is to analyse the needs of children and all its caregivers of the digital age, to support all those companies that have children as their target audience.

Know more: http://www.cilab.polimi.it/design-for-kids-toys/

Partners

Patronage
Companies that collaborate with the Master
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