EARLY BIRD 10% to enroll in our Specializing Masters starting in autumn 2021 and spring 2022
The purpose of these courses is to give concrete, immediate and highly specialized answers to the professional world and to the industry in constant evolution.
The 9th edition of the Course examines the variables essential of a Licensing project, examining the increasingly stringent relationships with the activities of Brand Extension, Contract and Merchandising. Today’s areas and activities are interconnected with a common goal: to seek business growth through the enhancement of the brand in all sectors and product sectors.
The course provides students with the tools to be able to express themselves in the field of work, immediately, at good creative levels. In fact, the proposed training allows, through the 4 didactic modules, to embrace the topics necessary to be able to deal with the profession of Licensing Manager through the deepening of information belonging to the related contexts of design, communication and distribution. The Licensing Manager not only deals with the design and formal and technological aspect of a product but has assumed a fundamental role in all phases of the cycle: production, distribution, communication. Licensing, in fact, does not only mean licensing one’s own brand, but also brand extension, merchandising and contract intended as the possibility of extending one’s brand to other product sectors or to other markets.
The proposed training consists of 4 modules which enable students to grasp the necessary issues in order to to engage in the profession of Licensing Manager through the study of information related to the contexts of strategy, planning, communication and distribution.
The didactic approach is of an innovative and interactive nature, as it deals with the themes dealt with in a synergic and transversal way, and correlates them with each other through a sort of “direction”. The student will have the opportunity to link different subjects together, putting into practice the different areas of creativity with the partner companies.
The training topics are crossed among them:
Construction of Value: Merchandising, Brand-Extension, Licensing, Brand-Protection;
Licensing Project: Marketing, Strategy, Communication, Distribution;
Creative Process: Project Architecture, Design, Production, Service.
Traditional lessons alternate with case discussions, meetings with exponents of the business world, exercises and application works:
Company Visit: field activities to enhance the skills acquired in the field;
Project Work: brand-extension project commissioned by partner companies:
Business Game: simulation game in which to experiment strategic skills and collaborative spirit.
The course will deal with the following modules:
Module 1 – The Construction of Merchandising
Module 2 – The Marketing Licensing
Module 3 – The Creative
Module 4 – Project-Work.
The Project-Work is divided into working groups where “dialogue” and “innovation” merge into three steps related to each other in succession:
At the end of the Course a certificate of attendance and Open Badge will be issued by POLI.design.
The course provides the tools to be able to express itself in the field of work, right away, at good professional levels. Students can study the synergistic roles that the marketing and creative sectors of the company perform in the implementation of the most suitable strategies to conceive new types of products and services. In particular, in the concept of Brand-Extension, we will discuss how the project develops, from strategy and organization, to the design and planning of goods to be placed on the market.
The course is aimed at:
Graduates, with a three-year or specialized degree, and Graduates from schools of design, engineering, architecture, economics and commerce, marketing and communication;
Graduates and graduates with professional experience of less than three years also in the field not specifically Licensing.
For admission purposes, the profile of candidates not attributable to these categories can be assessed by management.
Deadline for application: October 10th, 2020
The course costs € 2.000 + VAT (22%).