Art Direction & Copywriting

Course

The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems.
The Specializing Master is aimed at those who wish to do creative work with contemporary professional skills according to the profound transformations that communication professions are facing in the transition from Advertising to the new Brand Communication System.
To prepare young designers to deal with this new scenario, creative communication projects for traditional and new media will be proposed, under the direction of Creative Directors of the most important Italian and international communication agencies.
The Laboratoriominiera Master is aimed at those who wish to do creative work in the world of brand communication, with contemporary professional skills in tune with the profound changes that the communication professions are facing in the transition from Advertising to the new Brand Communication System. The idea of the Master stems from understanding the great change that has affected the system of goods and their communication, a change that threatened traditional communication systems, expanding and intensifying the possibilities: everything is brand, everything is communication, everything is media. To provide young people with the preparation needed to tackle this new scenario, the Master will explore creative communication projects for both traditional media and new types of media, under the supervision of Creative Directors from major Italian and international communications agencies.

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Testimonials

Didactics

Didactic Plan

The Specializing Master is a laboratory, structured as a creative department where, in addition to a deep practical activity, are connected research and design through experimentation which is a fundamental requirement given the extraordinary competition of new media, languages and dynamics.
The young designers will work as in a communication agency, in a couple or in groups, under the supervision of Creative Directors of the most important Italian and international communication agencies, dealing with multiple briefs with various complexities.

This Specializing Master brings together research modules on innovation in the field, on new technology, and on Italian and overseas state-of-the-art creativity and project work. These modules put in place the same dynamics that pertain in real-world work but open to out-of-the-ordinary experimentation.

Didactic Modules

The curriculum of the  Specializing Master’s program is organized as follows:

• Social Communication and Inclusive Languages
• Transmedia
• Creative Direction & Branding
• Big Data and Creativity
• Video Telling & Production: From ATL to Digital
• Visual Culture
• Copywriting
• Art Direction & Crafting
• Software: After Effects
• The Tools of the Trade
• Sound Design in Communication
• AI and Creativity
• Culture Fashion Communication
• Portfolio
• Internship

Title Released

This Specializing Master leads to an exam that awards a Politecnico di Milano First Level Specializing Master Degree.

The Master grants 60 CFU, equivalent to 60 ECTS.

Employment Opportunities

During the Specializing Master, students will acquire the necessary skills to start a career as Art Director or Copywriter in communication agencies as Digital Art Director, Digital Copywriter, Content Creator, with the ability to interact with all the processes and professional figures within the workflows. During the lessons will be presented an overview of other professions that, in synergy with the creative department, contribute to the implementation of Brand Communication Projects such as Strategic Planner, Project Manager, Social Media Strategist, Community Manager The Tv Producer.

Admission

Requirements

The Art Direction & Copywriting “Laboratoriominiera” Specializing Master is aimed at those who intend to join the job market, bringing with them a passion, for creative work in brand communication.  They will also bring theoretical know-how and professional skills that encompass the far-reaching changes underway in the communication trades as advertising yields to integrated next-generation public relations.  The Specializing Master is designed for students who already hold a first- or second-level university degree.

The formal evaluation of the study title eligibility is by Politecnico di Milano. As a consequence the formal application should be done on the website www.polimi.it (the steps are described in the following weblink).

In particular, the steps that you will have to follow are those mentioned from page 1 to page 8 (by clicking on the following link you will find yourself directly in the same page shown on guidelines).

Price

The cost of the Specializing Master is 14.000 € divided as follows:

• Participation fee is € 13.500 per student;
• Politecnico di Milano enrolment fee is € 500 per student.

PROMO

EARLY BIRD: -10%
The promotion for those who have clear ideas, know which educational path can enrich their future, and can’t wait to get back to the classroom.

Deadline application: within September 15, 2025
Deadline for sending the signed contract and payment of the deposit of the participation fee: within September 30, 2025

FAMILY SUPPORT: -50%
A chance to gift your siblings the encouragement they need to invest in their future.

BACK TO SCHOOL: -1.000€ on Specializing Masters
The discount for those who have already trusted POLI.design and Polimi, and wish to return to study and build their future.

PER MERITO
Intesa San Paolo supports talents and gives access to training. Discover more details here.

Faculty