Executive Master in Customized Environmental Design

Course

The Specializing Master is organized in collaboration with Shanghai Chang Xi Education Investment Co., Ltd.

The Master aims to provide skills related to the project methodology aimed at the Custom/Contract sector in the international context.
The introductory part of the course gives great importance to the themes of Strategic Design and Project Innovation, in order to frame the systemic and methodological aspects of the project with reference to the environments.

The Specializing Master is delivered in Chinese.

Didactics

Training objectives

The Specializing Master aims to provide skills related to the project methodology aimed at the Custom/Contract sector in the international context.
The introductory part of the course gives great importance to the themes of Strategic Design and Project Innovation, in order to frame the systemic and methodological aspects of the project with reference to the environments.
The Custom/Contract sector is, in fact, constantly evolving, and in-depth knowledge provides participants with the opportunity to implement, or even create from scratch, this type of activity linked to the profession or to entrepreneurial business.
Furthermore, the different aspects of the Custom/Contract sector are explored both in general terms, and therefore addressing its historical, innovative and management aspects, and then for specific sectors, aimed at Hospitality, Real Estate, Office and Retail.

For each of these categories, participants will be able to tackle projects aimed at the sector, of different complexities, in order to cope with an increasingly demanding growing market, in which quality and the ability to respond immediately and consciously have become essential levers, in order to face with international competition.
The synergy between teachers, designers, consultants and companies specialized in these sectors will be very important.

Didactic Modules

GENERAL STRUCTURE AND TRAINING MODULES

1. STRATEGIC DESIGN OF THE PRODUCT SYSTEM

Strategic design and complex systems

• Methodological approach to the project
• Service design and process dematerialisation

2. PROJECT MANAGEMENT AND INNOVATION

• The design thinking approach
• Business innovation, concepts and tools
• Economics and new international markets
• Marketing and communication strategies
• The panorama of international trends
• New consumer paradigms

3. INNOVATION IN CUSTOM / CONTRACT SYSTEMS

• Overview of the Custom sector at an international level
• Management of customized projects: managing the system
• Custom offer: communication and supporting technologies
• Design, prototyping and product testing
• Digital transformation and innovation
• Solid modeling tools

4. CUSTOM/CONTRACT INTERIOR DESIGN SECTORS

4.1 HOSPITALITY & WELLNESS

• Transformation of the concept of experience
• Evolution of common and private spaces in hotels
• Restaurant design: from business plan to attention to detail
• Technical equipment and specific furniture
• History, culture and technology of wellness spaces
• Executive design and value of details
• Traditional and innovative materials and lighting design

4.2 REAL ESTATE SECTOR

• Evolution of private space
• Real Estate design and fittings
• From layout to detailed design
• Prestigious products and finishes
• Quality as a distinguishing feature
• Traditional and innovative materials and lighting design

4.3 OFFICE SYSTEM

• Evolution of workspaces
• Contemporary hybrid environments
• Thermal and acoustic comfort
• Executive design and value of details
• Traditional and innovative materials and lighting design

4.4 CROSS-SECTOR RETAIL

• Brand identity and uniqueness
• Characterising the brand: design register and use of colour
• Retail space as a phygital experience
• Franchising and scalability
• Executive design and value of details
• Traditional and innovative materials and lighting design

Employment Opportunities

The Specializing Master is aimed both at designers, who want to deepen their knowledge of the Custom sector by also acquiring strategic and methodological skills, and at executives and managers of companies, who intend to optimize or create a specific sector within the company from scratch.

Career opportunities can be:

• Designer specialized in the Custom / Contract sector;
• Sales area manager, Import-Export dealers, Company technical department, specialized in the Custom / Contract sector;
• Real estate developers.

Admission

Price

The costs of participation in the Specializing Master are entirely borne by Shanghai Chang Xi Education Investment Co., Ltd, including the enrolment fee (€ 500.00 per student).

Faculty