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  • Product Design

Design the Italian way: methodology and project tools meets Japan

Osaka University of Arts


The course was held in headquarters in Milan. Throughout the workshop, the participants had the possibility to achieve a panoramic view of the following fields:

  • THEORY What is Design: the Italian Design System and its actors – The course began with a theoretical introduction in which the Italian Design System and in particular Milan as the World Design Capital was presented through a brief historical overview of famous past and present designers and of the actual actors of the Italian Design System.
  • VISITS OF ECCELLENCE Milan: Design Capital – During the week the participants had the opportunity to visit emblematic sites, showrooms and company museums in Milan.
  • PRACTICE Design thinking: project tools and pathways – The practical part of the workshop was based on a project brief presented in order to guide the students through a real design process. The participants developed, individually and in teams, a Visual Communication Project.