How I used design thinking to reinvent my career. And why it worked!

April 4th, 2018 - 5.30pm
Aula B2.1.10
Building B2 - Campus Bovisa - via Candiani 72

Luisa Figueroa, started her career in Marketing back in 2010 and has been going strong ever since. Her strong point is strategic marketing and she is better known for her knowledge and expertise on marketing funnels that convert using digital approaches such as lead generation, e-mail marketing and social media. But don’t let that fool you. She used to be the main architect at a construction company in her home country, Venezuela. She takes pride in the turn that her life took and how she made it happen. She will talk about how she used ‘Design Thinking’ to reinvent her career and herself, because: “Life is a constant project, you are never done designing it”.
The event is powered by the Specializing Masters in Service Design and Strategic Design, in collaboration with the Politecnico di Milano Master Degree in Product Service System Design.
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