The return of the HOST – Fiera Milano and award dedicated to the top pioneering products and companies in the Ho.Re.Ca. sector at HOSTMilano 2017

The Internet of things is the focus of the latest edition

New Deadline for applications: May 30, 2017.

SMART Label, the award for innovation in the professional hospitality industry promoted by Host – Fiera Milano, in collaboration with, founded by Politecnico di Milano, returns with a new edition aimed at all companies attending HOSTMilano 2017, the leading global event in the hotel, catering, food service, retail and retail distribution sector, scheduled at Fiera Milano, Rho, from Friday 20 to Tuesday 24 October 2017.
SMART Label has geared itself towards innovation and ease of use in these early releases; a trend that's even more apparent with the latest edition, which has been eagerly anticipated in the industry as a crucial opportunity and a driver for change.
The use of the Internet of things is actually one of the main requirements for the award: special mention will be made of entries that connect different products digitally for improved user interaction.
The prize aims to promote the most advanced solutions from companies exhibiting at the 40th Fair, with two distinct categories of award:
  • SMART Label: for products with unique innovative content in terms of functionality, technology, environmental sustainability and ethical and social implications;
  • Innovation SMART Label: for products with highly innovative content that seek to break up and overcome established industry trends.
The third SMART Label award in 2017 aims to repeat the great success of past events, which attracted a total of 318 nominations, the participation of companies from a wide range sectors - as diverse as furniture, professional catering, tea and coffee, bars, coffee machines and tableware - and the award of 98 SMART Labels and 13 Innovation SMART Labels for the most ground-breaking products.
Participation and Implementation procedures
Until May 30, 2017, companies registered for HOSTMilano 2017 can forward nominations for one of their own products or projects under development, as indicated on the and websites, using the specially designed template (entries will not be accepted in any other format). Only one entry per company will be accepted.

A jury comprising professors from the Politecnico di Milano and international industry experts will assess all the entries and award the prizes to the products that demonstrate all the requisite elements. The commission will consider three important factors in their assessment, on which they will base their selection:
  • functional efficiency of the product or service;
  • effectiveness of product performance or usability of service;
  • innovation of mode of use and technology and benefits for users.
The winning entries will be awarded the "Label", a distinctive plaque that will put them in the spotlight at HOSTMilano 2017 and at any future promotional opportunities, and enter them in the Index of "Smart Products" at HOSTMilano 2017, where a dedicated exhibition and a specially designed itinerary will further raise the visibility of these SMART and innovative developments.
Host Smart Label  is part of a series of initiatives that discover innovation, spread both in the design as well as in the technology. Furthermore, these initiatives are protagonists of HOSTMilano 2017 within a framework of cooperation and promotion between the leading exhibition of the hospitality industry and the companies from the production chains which are synonymous with research, quality and productivity. 
HOSTMilano 2017
39 editions being the absolute leader in the HORECA, foodservice, retail, department stores and hotel industries, HOSTMilano 2017 confirms itself as the marketplace of international business and quality.  An important meeting place for the leading manufacturers of the market and top spenders and byers from all over the world. It’s a transversal event, where many synergistic sectors discuss business with elevated and competent language. It’s also a permanent network of contacts that find their maximum synthesis in 5 days., founded by Politecnico di Milano in 1999, operates in the field of design, acting as a binder between universities, companies, organizations, institutions and professional environments. It develops training for young graduates and professionals as well as training for businesses with a clear focus on innovation. It operates in the perspective of internationalization, establishing partnerships from time to time with universities, schools, institutions, and companies.
Together with the School of Design of Politecnico di Milano and the Department of Design it forms the Design System of Politecnico, which is an aggregation of resources, expertise, facilities and laboratories, among the most important in the world.
Smart Label 2017
Powered by Host – Fiera Milano and, Politecnico di Milano
Deadline: May 30, 2017.
How to participate and information e
For more information:
To the recognition of SMART LABEL 2017:
With regard to the enrolment in HOSTMilano 2017:
Press Contacts:
Milan Press Office
Rosy Mazzanti - Simone Zavettieri
tel. (+39) 02 4997.7457;
Public Relations
Flaviana Facchini
Mob: (+39) 3396401271; Communication Office
Valeria Valdonio
Tel. (+39) 0223997201